Kumail Naqvi

• Managed logistics operations and workflow optimization. • Executed KPI reports to support team productivity improvements. • Managed a group of up to 4 people to increase the overall performance of the team. • Co-leading a warehouse “Schwund” (inventory shrinkage) control project for a Team Sports Department, developing dashboards to track discrepancies, identify procedural irregularities, and report recurring issues to trainers for process improvement.

• Designed and executed data-driven campaigns across Google Ads, Facebook, and Instagram. • Built and maintained 10+ interactive dashboards (Looker Studio) for ROI, lead flows, and KPIs. • Delivered accurate demand forecasts (<8% error margin) and performed A/B testing. • Collaborated cross-functionally to align analytics with business goals. Key Achievements: • Reduced data lag to <24h, scaling dashboard usage to ~50 stakeholders. • Integrated GA4 + CAPI via GTM, improving attribution accuracy.

• Developed reporting workflows & BI loops for campaign performance. • Created lead scoring models, funnel analyses, and A/B testing frameworks. • Implemented productivity tools (Notion, Jira, Trello) for reporting efficiency. Key Achievements: • Cut time-to-decision from ~14 to ~10 days. • Boosted ROAS by 5% and MQL-to-SQL conversion by 10%. • Increased testing velocity (2 → 5 A/B tests per week).

Maintained operational systems and ensured reporting accuracy.

Supported competitor analysis and digital performance reporting.

Marketing