Paola Maza

Inkafarma is a peruvian pharmaceutical retailer and the market leader. My job is design digital strategies. - Build strategies full funnel with laboratories, closing the last quarter of 2022 with the highest sales growth of the year compared to 2021 (+3%) and achieving 15% more in our Top Of Mind. - Creation of a social media strategy increasing positive sentiment by 48 percentage points in 2022. - Development of brand manual and supervision of agencies and in-house paid media and design teams.

Niubiz is a peruvian payment method company that aims to boost sales of businesses and create technology for a smarter city. Given the growth of the company, be part of the creation of the growth area. My job were: - Design of full funnel marketing strategies, increasing Point of Sale (POS) sales by 180% in Ecommerce and registrations in the VendeMás App by 171%. - Execution of improvements, media experiments, creation of growth loops and commercial alliances with Visa, Mastercard and B2B companies.

- Participation in marketing strategy for the new Niubiz brand. - Deployment of marketing campaigns, loyalty and commercial alliances, increasing the e-commerce share from 12.5%, before the pandemic, to 45% on average of total card sales. - Creation of social media strategy.

VisaNet Perú, was a payment method company who sales Point of Sales (POS) to big business and offered payments with Visa cards. Then VisaNet started to acept other cards like MasterCard, Diners and AMEX. In view of this, the brand changed and now is Niubiz. - Involvement in digital strategy and responsible for digital assets. - Development of AON performance and branding campaigns, social media, updating and web projects increasing POS sales through the digital channel by 10%.

Prima AFP is a private pension fund manager that provides its members with a retirement pension. Prima AFP had a big challenge: be more close to young people and educate them to save money. In view of this, I develop education campaings and digital content to this target. - Digital asset management: RRSS, Web and App. - Supervision and teamwork with digital agencies. - Participation in UX projects, innovation and agile methodologies for App redesign, increasing registrations by 26%.

Online agency focus on performance advertising and social communities. I had the opportunity to create paid media strategies for industries such as payment methods, automotive industry, finance, sports and beauty. - Launch of new VisaNet digital channel to sell POS for the first time in Peru, achieving a 10% share in the first year. - Analysis of brand, market and competitive information to establish objectives and build media plans. - Negotiation with the media and direct dealings with clients.

Havas Media Group is a media agency that services its clients through a portfolio of specialist teams that span media (offline and online media), strategy, data consulting and more. Here, I started to learn about digital media and i participated in strategies for industries such as beauty, banks, airlines, hospitals, hotels and automotive industry. - Brand, market, competition and consumer analysis. Brand tracking. - Participation in digital and traditional media strategies.