Pascal Costa

Tailored Tutors is an online tutoring platform for A-Level students in the UK. Pascal has been responsible for setting up tracking and marketing analytics, as well as planning and executing successful video marketing campaigns on YouTube. Furthermore, Pascal has developed a financial & marketing dashboard that aggregates and analyses marketing and sales data from various platforms to support the companies decision making.

Online Tennis Instruction is an online education platform for amateur tennis players who want to improve their game. As a freelance Marketing expert, Pascal is supporting the companies growth with his extensive knowledge in Digital Marketing, Sales Funnels, Analytics, A/B Testing and Conversion Optimisation. Furthermore, Pascal has developed a financial & marketing dashboard that aggregates and analyses marketing and sales data from various platforms to support the companies decision making.

AdZen is a Tool for Google Ads that supports professionals in their day-to-day management of client accounts. As founder and CEO, Pascals main responsibility lies in putting together an outstanding team and enabling them to continuously push the boundaries for development and growth of the company. Given his expert knowledge in Google Ads, Data Analytics and Conversion Optimization he is also responsible for shaping the product, taking on the role as VP of Product.

Synchro develops health & fitness products for ketogenic nutrition. Pascal was responsible for optimising the companies Google Shopping feed setup and managing their sales and branding campaigns.

Carlovers is a car cleaning service company that offers high-quality car wash and interior cleaning. Working tightly together with respective Site Managers, Pascal normalizes and structures all relevant business data. Pascal analyzes the data, looking for patterns that allow for better understanding of Carlovers customers. Regular alerts and controlling reports ensure a healthy information flow within the company. The information provided guides and supports the decision making process of the CEO.

As Google Ads expert, Pascal's main responsibility was optimizing the Google Ads accounts of various agency clients whose monthly ad spend exceeded five figures on average. To increase work efficiency, Pascal developed several tools to analyze Google Ads accounts automatically, saving hours of analysis time each week. With his background in launching and growing Startups, Pascal was able to support the ideation phase of the company's new product and improve upon the company's internal business reporting.

Yipbee is the fast-growing same day grocery platform in Europe. Yipbee offers every-day products from major supermarkets and deli food from special local markets. Once ordered online, either mobile or in the comfort of your home, Yipbee sends out a personal shopper to take care of your shopping. Using a data-driven approach, Pascal is responsible for setting up and analyzing metrics and business reports as well as advising various growth activities within the company.

Pattern Design is a platform for high-quality repeatable vector designs. The artwork is provided by international design partners and professionals from all over the world. The designs are sold on www.patterndesigns.com and via a programmable interface (API). As VP of Product, Pascal was responsible for the strategic development of the platform and API, as well as finding new business and growth opportunities for the company.

Silbergrau is a well-established IT Consulting & Software Development company, based in Linz, Austria. Silbergrau focuses on building large enterprise systems in Java. As software project lead, Pascal was responsible for planning and seeing thorugh IT projects for various customers. From engineering project requirements, developing and testing IT solutions to providing support and being the key account for his clients, Pascal responsibly and autonomously fulfilled all needs of Silbergraus customers.