Pascal Jäger

· verantwortlich für das CRM Team (8-12 Angestellte) · Erstellung von kanalübergreifenden Dialogmarketing-Kampagnen (überwiegend E-Mail und Print) · Customer Life Cycle Optimisierung · Deliverability Management · Entwicklung von Strategien zur Kundenbindung und Kundenwertsteigerung · Schnittstellenfunktion zu Portalen und Abteilungen (IT, Recht, Grafik, Media) · Teamführung inkl. Ressourcenplanung und Qualitätssicherung · Enge Zusammenarbeit mit Agenturen/Druckereien und externen Dienstleistern

Analytical CRM: data mining, establishment of ad-hoc, daily, weekly and monthly website and user related reports through the usage of a web metrics tool and the customer database. Moreover, usage of SAP BO to process and evaluate data provided from every Nintendo console and handheld worldwide.

University Project: Exploring the market entry options for SCAMA (aircraft arresting systems manufacturer) in Germany, including numerous company visits and a final presentation of results

Project Manager of numerous pan-European promotions, such as the '3DS XL Games Promotion', 'So Many Games! Promotion' and the 'Monster Hunter: Gift & Hunt Together Promotion'. Devised campaigns and strategies to increase the attractiveness of Nintendo's loyalty program Club Nintendo. Analytical input provided for the creation of convincing user and game related reports for top management, first and third party publishers.

"Establishing a customer retention program - the significance of e-Mail marketing within direct marketing to increase customer loyalty, interaction and satisfaction"