Patrick Reimers

Country Director "Astara Germany" as well as Managing Director of Astara Mobility Deutschland GmbH (Microlino brand) & Maxomotive Deutschland GmbH (Maxus brand). National distribution of automotive brands and definition of modern mobility schemes. Geschäftsführer.

Great Wall Motors Company is China's largest SUV producer, selling its passenger cars/ SUVs and pick-up trucks under the brands Great Wall, Haval, ORA, WEY and TANK. Personal responsibilities: Reporting to the "VP Europe", roll-out of Great Wall Motor's European Fleet, corporate sales and remarketing operations. Strategic and operational development of all European fleet sales channels (incl. leasing and key accounts) for its brands WEY and ORA.

Head of department for Corporate Sales. Developing and optimizing the fleet & corporate sales business of all FCA brands in the German market: Fiat, Jeep, Alfa Romeo, Abarth and Fiat Professional. Leading a team of 8 employees to optimize FCA's true fleet sales performance, steering sales to large corporates, LTR & Leasing companies, as well as to associations. Optimizing the group's 'Fleet by Dealer' business (SMEs), while further developing FCA's Fleet Business Center network. Abteilungsleiter.

In charge of European corporate fleet tenders, and European Leasing and Rental sales business: Volume planning and negotiations with all major Leasing and Rental companies, as well as with the corresponding Hyundai subsidiaries. Leasing: approx. 17,000 units annually in all European markets (Direct sales, White Label and Private Lease). Rental: coordination of European Rental Sales. Steering European Fleet projects, such as European Fleet tenders and Hyundai's Fleet Business Center network (FBCs).

In charge of Hyundai's pan-European Rental business: P&L analyses, volume planning and negotiations with Rental companies, subsidiaries and importers.Steering approx 40,000 annual Rental sales in all European markets and coordination of Rental Buy Back Remarketing. "Country Fleet Sales Manager" for Germany, UK, Central-Eastern Europe, Switzerland, Austria, Ireland and Portugal. Steering European Fleet projects, incl. True Fleet (Corporate) sales and Fleet Business Center network development

In charge of Hyundai's European Rental & Remarketing business, buy-back management, RV optimization and UC sales. Guiding a total of approx. 40,000 RAC (Rental) sales for all European markets. Launch & steering of Hyundai's European UC program i-Best (H-Promise), RV-Management, incl. car-to-market studies. Country Fleet Manager for 12 markets (UK, Austria, Switzerland, Poland, Czech Rep., Ireland and others), including Leasing and Corporate Sales, Fleet Business Centers, Fleet Product Marketing

In charge of Hyundai's European remarketing business, including buy-back management, RV optimization and used vehicle sales. Responsible for the launch and optimization of Hyundai's pan-European used car program "i-Best": Program has been implemented in 14 markets, and was recently awarded as "best used car program in Spain". Also in charge of residual value management and rental buy-back remarketing.

Pan-European remarketing of rental buy-back vehicles. Definition and finalization of a pan-European tender, to select remarketing service provider. Optimizing the sales process of young used cars for Opel/Vauxhall, Chevrolet, Saab & Cadillac, in order to: 1.) limit the risk exposure of buyback obligations, 2.) maximize resale values 3.) increase GME’s contribution margin on short cycle business as well as to 4.) strengthen the brands through improved residual values.

Senior Residual Value Analyst. The coordination of GME's Residual Value Management & Analyses for Opel/Vxh, Chevrolet, Saab & Cadillac, in particular in the "Mediterranean markets".

Responsible for "Remarketing Programs and Systems". Launch of SEAT Selection in Portugal. RV-Monitoring & RV-Management

Sales Operations & Export-Department (Sales & Marketing) Assistant to Country Manager for Germany & UK.

International Trainee Programme for Graduates (Areas/departments: Export, Logistics, Controlling, Dealer Network, R&D).

Master-Thesis/ Trainee (Marketing , Sales & Logistics).

Aussenwirtschaft/ Foreign Trade(consultancy, market research).

Sea Freight & Air Freight

Ausbildung zum Aussenhandelskaufmann (BA)/ Trainee

PhD in Law, Economics and Social Sciences. Field of Study: Economics (focus on monetary policies, business cycles and entrepreneurship). International title ("Mencion Internacional"), with studies at ULP (Porto, Portugal) and UFM (Guatemala). Supervisor: Prof. Dr. Philipp Bagus. President of the Jury: Prof. Dr. Jesus Huerta de Soto. Doctorado con mención internacional y 'sobresaliente con mención cum laude'. https://www.mdpi.com/1996-1073/14/18/5765

M.Econ. - Master in Economics. Focal points: business-cycle theories, monetary policies & entrepreneurship.

A.) M.Phil - Advanced postgraduate research degree (Magister Philosophiae). Thesis: ‘The Green Subsidized Revolution - The impact of public incentives on the automobile industry in Europe'. B.) RMS - Research Methods & Skills (PhD-DBA research programme), research skills for doctoral candidates.

Business Administration, International Business, Foreign Trade