Patrick Wheeler

As managing Director of Setfire, I work on agency and freelance projects. Setfire (www.setfire.to) is a digital agency focused on building cross-media digital experiences (web, mobile, VR, AR, XR). Expertise: • Founding & scaling startups • Establishing & leading cross-functional digital teams • Analysing & bridging Knowledge Gaps • Design thinking & digital product design • Product Owner mentoring & coaching • Gaming & gamification expert • VR / XR & 3D designer & Unity builder

• Lead cross-media design, development, and go-to-market projects for various clients. • Run client VR / AR / AI prototyping workshops for clients. • Design, develop and release setfire’s own Unity based VR / AR Experiences and games. • Established and run www.herebepandas.com successful China digital enablement business as a spin- setfire. • Manage China development team, external agencies, and freelancers.

As PO & Tech Project Manager I was responsible for eCommerce architecture & integrations for Duden’s first digital subscription / e-Commerce product (Duden Mentor) as well as areas relating to user migration, OAuth2 / SSO implementation, platform & infrastructure migrations, information re-architecture (coordinating with UX teams), spike / sprint planning & prioritization plus coordinating with external agencies.

A China focused eCommerce, mCommerce, & social media app publishing platform & SDK (SinoMoGo). Enabling foreign developers to publish & monetize games & apps in China’s mobile market, whilst building their Chinese audience through social media engagement. My role as Founder & CEO covered pitching, fund-raising, investor relations, business strategy, service design, UX design & managing development teams (agile) in China & Berlin as well as key account management & corporate governance.

As CTO I hired, managed, & mentored Berlin & China development & tech teams. Designed & managed development of 88tc88’s China based digital entertainment platform PaiShouBa (music, games, eBooks & mobile apps). Responsibilities: • Technology, R&D • Infrastructure, local & remote development teams. • Program manage all tech projects • Integration partner coordination • Vendor Mgmt. • China Social & User Acquisition Strategy • Business strategy & dev roadmap. • Investor Relations

Achievements: • Formerly established localization function, language teams, PR & marketing, & technical release under Aeria's international release dpt. • Lead release department. • Managed multiple releases to different regional markets including 5 concurrent game release projects. • Designed & implemented localization process & tools to reduce necessity for in-game QA & improve quality of content. • Significantly reduced cost of localization & time to market through better use of team, tools, & process.

• Manage internationalization of all global CRM products • Manage internal localization development team & external vendor / partners (Dublin & China). • Manage global opco stakeholders • Coordinate with programme mgmt. & product dev teams in the US • Implement & develop tools, processes, & strategies to streamline the localization process. • Coordinate the creation & maintenance of end-to-end localization kits. • Educate dev teams on G11N , I18N best practices • Advise on globalization & regional laws.

• Manage localisation project workflow for all of Creative products. • Manage localisation resources; TMs, glossaries, terminology etc for doc, help, software, Internet and marketing. • Engineer 3rd Party software integration on Creative software builds. • Manage/engineer localisation projects across the entire range of Creative’s products. • Develop internal localisation/QA/process automation tools/software for Creative Europe, Americas and Asia.

• Game Design Studio (VR / Unity) • 3D & Animated Design (Blender / Maya / Zbrush etc) • Design for Interactive Media (VR / Unity) • Digital Playgrounds for the Online Public • Digital Media & Culture • Design, Entrepreneurship and Innovation

Software Development (COBOL, VB, C++, Java), Digital Systems (Architecture & Design), Business Studies, French, Computational Mathematics, Computer Aided Design (CAD).