Patrick Wheeler

Freiberufler, Freelance Technical Designer, Digital Manager & VR / AR / Unity 3D Design Expert, Set Fire to Digital Media GmbH.

Berlin, Deutschland

Timeline

Professional experience for Patrick Wheeler

  • Current , since Jun 2016

    Freelance Technical Designer, Digital Manager & VR / AR / Unity 3D Design Expert

    Set Fire to Digital Media GmbH.

    As managing Director of Setfire, I work on agency and freelance projects. Setfire (www.setfire.to) is a digital agency focused on building cross-media digital experiences (web, mobile, VR, AR, XR). Expertise: • Founding & scaling startups • Establishing & leading cross-functional digital teams • Analysing & bridging Knowledge Gaps • Design thinking & digital product design • Product Owner mentoring & coaching • Gaming & gamification expert • VR / XR & 3D designer & Unity builder

  • Current , since Jun 2016

    CTO

    Set Fire to Digital Media Gmbh.

    • Lead cross-media design, development, and go-to-market projects for various clients. • Run client VR / AR / AI prototyping workshops for clients. • Design, develop and release setfire’s own Unity based VR / AR Experiences and games. • Established and run www.herebepandas.com successful China digital enablement business as a spin- setfire. • Manage China development team, external agencies, and freelancers.

  • 1 year and 2 months, Mar 2018 - Apr 2019

    Product Owner & Technical PM (a setfire client project)

    Bibliographisches Institut GmbH

    As PO & Tech Project Manager I was responsible for eCommerce architecture & integrations for Duden’s first digital subscription / e-Commerce product (Duden Mentor) as well as areas relating to user migration, OAuth2 / SSO implementation, platform & infrastructure migrations, information re-architecture (coordinating with UX teams), spike / sprint planning & prioritization plus coordinating with external agencies.

  • 3 years and 2 months, Apr 2013 - May 2016

    CEO & FOUNDER

    Smartions AG

    A China focused eCommerce, mCommerce, & social media app publishing platform & SDK (SinoMoGo). Enabling foreign developers to publish & monetize games & apps in China’s mobile market, whilst building their Chinese audience through social media engagement. My role as Founder & CEO covered pitching, fund-raising, investor relations, business strategy, service design, UX design & managing development teams (agile) in China & Berlin as well as key account management & corporate governance.

  • 10 months, Jun 2012 - Mar 2013

    CTO

    88tc88 GmbH

    As CTO I hired, managed, & mentored Berlin & China development & tech teams. Designed & managed development of 88tc88’s China based digital entertainment platform PaiShouBa (music, games, eBooks & mobile apps). Responsibilities: • Technology, R&D • Infrastructure, local & remote development teams. • Program manage all tech projects • Integration partner coordination • Vendor Mgmt. • China Social & User Acquisition Strategy • Business strategy & dev roadmap. • Investor Relations

  • 9 months, Sep 2011 - May 2012

    Head of Release

    Aeria Games

    Achievements: • Formerly established localization function, language teams, PR & marketing, & technical release under Aeria's international release dpt. • Lead release department. • Managed multiple releases to different regional markets including 5 concurrent game release projects. • Designed & implemented localization process & tools to reduce necessity for in-game QA & improve quality of content. • Significantly reduced cost of localization & time to market through better use of team, tools, & process.

  • 5 years and 6 months, Mar 2006 - Aug 2011

    Localization & Internationalization Development Manager

    Sage Technologies

    • Manage internationalization of all global CRM products • Manage internal localization development team & external vendor / partners (Dublin & China). • Manage global opco stakeholders • Coordinate with programme mgmt. & product dev teams in the US • Implement & develop tools, processes, & strategies to streamline the localization process. • Coordinate the creation & maintenance of end-to-end localization kits. • Educate dev teams on G11N , I18N best practices • Advise on globalization & regional laws.

  • 6 years and 3 months, Jan 2000 - Mar 2006

    Senior Software Developer

    Creative Labs

    • Manage localisation project workflow for all of Creative products. • Manage localisation resources; TMs, glossaries, terminology etc for doc, help, software, Internet and marketing. • Engineer 3rd Party software integration on Creative software builds. • Manage/engineer localisation projects across the entire range of Creative’s products. • Develop internal localisation/QA/process automation tools/software for Creative Europe, Americas and Asia.

  • 1 year and 4 months, Sep 1998 - Dec 1999

    Software Developer

    CBT Systems Ltd (Now SkillSoft)

  • 1 year and 8 months, Feb 1997 - Sep 1998

    Analyst/Programmer

    Delphi Technologies

  • 1995 - 1996

    Network & PC Support

    Lake Communications

Educational background for Patrick Wheeler

  • , since Sep 2017

    Digital Media

    University of Edinburgh

    • Game Design Studio (VR / Unity) • 3D & Animated Design (Blender / Maya / Zbrush etc) • Design for Interactive Media (VR / Unity) • Digital Playgrounds for the Online Public • Digital Media & Culture • Design, Entrepreneurship and Innovation

  • 1996 - 1998

    Information Technology

    Institute of Technology Tallaght

  • 1995 - 1996

    Computer Science

    Inchicore College

    Software Development (COBOL, VB, C++, Java), Digital Systems (Architecture & Design), Business Studies, French, Computational Mathematics, Computer Aided Design (CAD).

Languages

  • English

    First language

  • German

    Intermediate

  • French

    Basic

  • Chinese

    -

  • Arabic

    -

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