Patrick Zimmermann

Freiberuflich, Freelance Experience Strategy, Freelance



Business Development
Brand Management
Brand design


Professional experience for Patrick Zimmermann

  • Current 5 years and 1 month, since Apr 2019

    Freelance Experience Strategy


    Specialties include: • Experience Strategy with an emphasize on user and market research • Digital and Marketing Strategy development • Service and Business Design • Design Thinking and Human-centered Design methodologies • Business analysis and development

  • Current 5 years and 7 months, since Oct 2018

    Manager Strategy Consulting

    Publicis Sapient

    Working for our global clients: • Service design and design thinking, workshop facilitation for a utility company • Experience Strategy, developing an experience brand in the retail industry • Customer journey, experience ecosystems and globale workshop facilitation in the retail industry • Global roll-out of mobile first website and e-commerce platform for a FMCG company • Primary and secondary consumer research, behavior analysis for a financial services company • Managing junior strategists

  • Current 5 years and 9 months, since Aug 2018

    Strategy Director Region Overseas

    Publicis Emil

    Guiding our 27 markets together with the regional team in Berlin: • Developing a consistent sprint approach towards Customer-led Marketing • Establishing a central knowledge platform for the markets • Hosting a recurring best practice sharing event across 6 time zones with over 90 participants • Establishing a Marketing KPI Dashboard for the region with the data team • Agency presentation to C-Level clients (i.e.: Daimler CMO and Global Sales)

  • 1 year and 9 months, Jan 2017 - Sep 2018

    Senior Experience Strategy


    Working Working together with our DAX 30 / Fortune 500 clients: • Defining software products for a global roll-out of a mobile-first website platform • Implementing ways of working to bring an experience brand to live through new products, services and improving the existing experience in all touch points

  • 1 year and 4 months, Oct 2015 - Jan 2017

    Experience Strategy


    Working together with our DAX 30 / Fortune 500 clients: • co-creating on customer journey maps • doing secondary research as well as running customer/stakeholder interviews • implementing a more customer centric way of working within the company • collaborating with interdisciplinary teams to develop the strategic foundation for the projects • work with the Storyscape - Sapient's marketing and strategy approach

  • 5 months, Sep 2014 - Jan 2015

    Business Design


    Branding and international business development projects

  • 3 months, Apr 2014 - Jun 2014

    Student Project

    Volvo Group Trucks Technology

    Developing a service concept and business model for Volvo GTT's new technology.

  • 2 years and 11 months, Jun 2011 - Apr 2014

    Founder & CEO

    ekib Design Ltd.

  • 2 years and 6 months, Jun 2010 - Nov 2012

    External Consultant

    Robert Bosch GmbH

Educational background for Patrick Zimmermann

  • 2016 - 2016

    Hyper Island

    The Experience Design Lab is a four-day intensive lab deep diving into the process of creating meaningful experiences both online and offline. We learned hands-on how to create engaging and meaningful consumer experiences for our client Skyscanner

  • 2013 - 2015

    Business and Design

    Högskolan för Design och Konsthantverk

  • 2007 - 2011

    Business Administration

    Ludwig-Maximilians-Universität München

    Major field of study: Marketing, Digital Media, E-Commerce


  • German

    First language

  • English


  • French


  • Swedish


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