Patrick Zimmermann

Specialties include: • Experience Strategy with an emphasize on user and market research • Digital and Marketing Strategy development • Service and Business Design • Design Thinking and Human-centered Design methodologies • Business analysis and development

Working for our global clients: • Service design and design thinking, workshop facilitation for a utility company • Experience Strategy, developing an experience brand in the retail industry • Customer journey, experience ecosystems and globale workshop facilitation in the retail industry • Global roll-out of mobile first website and e-commerce platform for a FMCG company • Primary and secondary consumer research, behavior analysis for a financial services company • Managing junior strategists

Guiding our 27 markets together with the regional team in Berlin: • Developing a consistent sprint approach towards Customer-led Marketing • Establishing a central knowledge platform for the markets • Hosting a recurring best practice sharing event across 6 time zones with over 90 participants • Establishing a Marketing KPI Dashboard for the region with the data team • Agency presentation to C-Level clients (i.e.: Daimler CMO and Global Sales)

Working Working together with our DAX 30 / Fortune 500 clients: • Defining software products for a global roll-out of a mobile-first website platform • Implementing ways of working to bring an experience brand to live through new products, services and improving the existing experience in all touch points

Working together with our DAX 30 / Fortune 500 clients: • co-creating on customer journey maps • doing secondary research as well as running customer/stakeholder interviews • implementing a more customer centric way of working within the company • collaborating with interdisciplinary teams to develop the strategic foundation for the projects • work with the Storyscape - Sapient's marketing and strategy approach

Branding and international business development projects

Developing a service concept and business model for Volvo GTT's new technology.

The Experience Design Lab is a four-day intensive lab deep diving into the process of creating meaningful experiences both online and offline. We learned hands-on how to create engaging and meaningful consumer experiences for our client Skyscanner

Major field of study: Marketing, Digital Media, E-Commerce