
Patrick Zimmermann
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Skills
Timeline
Professional experience for Patrick Zimmermann
- Current 5 years and 11 months, since Apr 2019
Freelance Experience Strategy
Freelance
Specialties include: • Experience Strategy with an emphasize on user and market research • Digital and Marketing Strategy development • Service and Business Design • Design Thinking and Human-centered Design methodologies • Business analysis and development
Working for our global clients: • Service design and design thinking, workshop facilitation for a utility company • Experience Strategy, developing an experience brand in the retail industry • Customer journey, experience ecosystems and globale workshop facilitation in the retail industry • Global roll-out of mobile first website and e-commerce platform for a FMCG company • Primary and secondary consumer research, behavior analysis for a financial services company • Managing junior strategists
- Current 6 years and 7 months, since Aug 2018
Strategy Director Region Overseas
Publicis Emil
Guiding our 27 markets together with the regional team in Berlin: • Developing a consistent sprint approach towards Customer-led Marketing • Establishing a central knowledge platform for the markets • Hosting a recurring best practice sharing event across 6 time zones with over 90 participants • Establishing a Marketing KPI Dashboard for the region with the data team • Agency presentation to C-Level clients (i.e.: Daimler CMO and Global Sales)
Working Working together with our DAX 30 / Fortune 500 clients: • Defining software products for a global roll-out of a mobile-first website platform • Implementing ways of working to bring an experience brand to live through new products, services and improving the existing experience in all touch points
Working together with our DAX 30 / Fortune 500 clients: • co-creating on customer journey maps • doing secondary research as well as running customer/stakeholder interviews • implementing a more customer centric way of working within the company • collaborating with interdisciplinary teams to develop the strategic foundation for the projects • work with the Storyscape - Sapient's marketing and strategy approach
- 5 months, Sep 2014 - Jan 2015
Business Design
IDEO
Branding and international business development projects
- 3 months, Apr 2014 - Jun 2014
Student Project
Volvo Group Trucks Technology
Developing a service concept and business model for Volvo GTT's new technology.
- 2 years and 11 months, Jun 2011 - Apr 2014
Founder & CEO
ekib Design Ltd.
- 2 years and 6 months, Jun 2010 - Nov 2012
External Consultant
Robert Bosch GmbH
Educational background for Patrick Zimmermann
- 2016 - 2016
Hyper Island
The Experience Design Lab is a four-day intensive lab deep diving into the process of creating meaningful experiences both online and offline. We learned hands-on how to create engaging and meaningful consumer experiences for our client Skyscanner
- 2013 - 2015
Business and Design
Högskolan för Design och Konsthantverk
- 2007 - 2011
Business Administration
Ludwig-Maximilians-Universität München
Major field of study: Marketing, Digital Media, E-Commerce
Languages
German
First language
English
Fluent
French
Fluent
Swedish
Basic
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