Paul Petersen

Boost Group is a full-service provider for innovative customer loyalty programs and shopper marketing throughout Europe. My responsibilities include: - Project management for major international retail customers - Coordination & control of interdisciplinary teams from concept/design, purchasing and quality departments - Project planning, reporting, requirements management

Crossmedia is an independent and differentiated communication consulting service. My responsibilities include: - Project management of major international clients - Consulting support in major CRM & PM projects - Development & Implementation of Customer Journeys & Lead Scoring - Organization of a major fundraising run for Ukraine

Grohe AG is a German manufacturer of fittings and sanitary products with its administrative headquarter in Düsseldorf. Since 2014, Grohe has been part of the Japanese Lixil Group. My responsibilities included: - Leading global roll out website projects (EMENA) - Managing project scope & stakeholders / agencies - Coordinating translations between the countries - Creating marketing website content via CMS FirstSpirit - Conducting website performance tracking & SEO optimization

Braincourt is a consultancy specialized in the conception and implementation of controlling systems for the corporate management as well as the planning and management of projects in the field of IT and the organizational development. My responsibilities included: • Project management classic & agile • Creation & conception of an evaluation matrix as a decision template in a tendering procedure for a major luxury automotive manufacturer • Conception & moderation of the Confluence and JIRA training courses

adisfaction is a digital marketing agency specialized in the fields of content-, display- and social-media-marketing, programmatic advertising and SEA/SEO. My responsibilities included: • Development of a marketing concept for the ATP tennis tournament in Meerbusch • Creation and design of a marketing landing page and a marketing strategy in order to market the topic marketing automation

• Creation of reportings in order to assess the promotion success in the new customer business • Monitoring and analysis of the mobile communications market to control the new customer business • Target group analysis and sub-segementation of customer groups • Competition monitoring and mystery shopping

Sustainable Management Project in corporation with Volkswagen AG about Sustainability Ratings & Rankings. Results and suggestions were presented in front of the managing executives of the VW CSR department.

Merck Finck & Co. is a German private bank offering private banking and corporate finance services to high-net-worth private customers, medium-sized businesses and institutional investors. My responsibilities at the private bank included: • Evaluated and analyzed stocks, bonds, mutual fonds and ETF´s in co-decision with the portfolio managers • Created and adjusted diversified portfolios according to the client´s asset class and investment preferences

Crystal Brook Advisors, is a SEC Registered Investment Advisor in New York. My role at the firm included: • Developed and implemented Branding and Marketing strategy • Acquistion of new clients in the course of the German American Chamber of Commerce • Conducted competitive analysis • Researched U.S. public and private companies • Trained in customer relationship management software • Worked closely with the Marketing Director in Social Media campaigns and website development

• Implemented and Monitored Market Research in the Swimming Pool industry • Examined and conducted interviews with clients • Presented Etiquette guideline for Apprentices • Organized workshops for Apprentices

• Supported Sales division at the “Interbad“ trade fair • Advised and assisted customers