Tatiana Kibitz

Management of global market research projects, advising local teams on results interpretation Consulting internal clients from diverse business units, support of management decisions with market insights and analysis Market research suppliers management including budgeting & contract negotiation Market analysis based on data from multiple sources(Sales data, Retail Audit, Consumer surveys, etc.), desk research Workshops and presentations based on research insights in Vienna and in other sites

• Design and management of market research projects (qualitative & quantitative) to address business questions • Supporting internal clients with market & consumer insights, development of recommendations • Management of research suppliers, tenders, selection and contract negotiation • Key responsibility for pricing research, Member of Pricing Committee • Workshops and presentations based on research insights

• Sales, design and management of consumer research projects, results presentation • Client relationship management, new clients acquisition • Project management, coordination of other departments’ work • Team leader for FMCG Beverages Market (4 employees) • Pricing research consultant for CEE Region incl. support of projects execution • Speaker at GfK Conferences • Workshops and internal trainings on research methods

• Supporting internal and external clients through data analysis • Coordination of research projects • Data analysis, scriptwriting • Team management (4 employees) • Speaker at GfK conferences • Internal workshops on data analysis methods

Specialisation: Methods of applied social research