Paul Rowney

Drive Organisational change / restructuring / market & network development / rebuilding and coaching of sales team as external consultant, enabling positive development of brand, sales and product portfolio.

Project based consulting and interim mgt: International Sales & Marketing specialist for strategy, structure and operations. Product & brand management, retail distribution, wholesale, business intelligence & planning, after sales, communications, PR, CRM - customer retention & loyalty programs, value adding services etc. Interim or general management. sustainable mobility or branded consumer goods (sports, fashion etc.) Preference for a long term opportunity. Open to relocation

Develop and implement integrated solutions to evolve the business model. Creating market insights to ensure alignment of product and services (across the organisation) with customer expectations. Focus on CRM and a range of professional after-sales services.

Drive strategic & structural internal development

Lead all commercial operations to meet the market necessities and improve competitive standing. Introduced new ERP-system, data management, reporting and analysis. Measurably improved brand positioning and equity. Increased effciency, enhanced overall performance and achieved speedy turnaround to cater for significant market changes. Implemented significant cost savings ensuring profitability. Created and led the companies best product launch ever. Company representative in several associations & bodies.

Change management. Establish newly created sales & marketing department. Paradigm shift from product to market focus. Particular emphasis on branded apparel (fashion & protective clothing) and gifts. Introducing new design ranges with strong branding that remain the core collections over 5 years later. Introduction of psychological pricing benchmarks, meeting customer expectations, driving acceptance to new levels increasing retail stocking levels and raising sustainable profit levels.

Analyse and restructure commercial operations and distribution (dealer) network

After initially covering the eastern part of Germany to grow and establish the dealer network with significant growth (over 30%pa.) I took over North-Western Germany and maintained above average growth (over 20% pa.)

within the space of four years I grew the network from market follower (approx. 5%) to second place (18.3%) with only 50% of the outlets (56) of market leader (18.6% market share, 112 outlets). I was also instrumental in establishing and promoting both on- and off-road sports activities.

Develop commercial software (Perdress 400) and facilitate migration from IBM system 36 for the fashion industry (Escada, Kriska, Lagerfeld, Daniel Hechter, Blusen Neuemann etc.)

Sustainable Mobility - Understanding the mobility iceberg. Investigating decision influencing factors for products & services. Analysis of the state (public sector), corporations (private sector) & consumers, considering value laden decision making and solutions based on economological principles

(Universität Köln - UzK, Copenhagen business School - CBS, Technologico de Monterrey - EGADE, Norway - NHH, Erasmus Rotterdam, Reykjavic University) Master Thesis: Brand Strategy in after sales, CRM and value adding services

Global e-management

Global e-management

Global e-management

Global e-management

Global e-management