Paula Pimentel

• Responsible for a coupon portal for the Brazilian market • Brand development, web site traffic growth • SEO competitive analysis through Alexa, Google Analytics, and Google Adwords • SEM activities, link building strategy • Content management & creation

• Participation in the web-monitoring project "Foresight Process", developed by Fraunhofer ISI and financed by the German Federal Ministry of Education and Research • Identification of relevant websites of media, organizations, forums, blogs and social network sites written in Spanish. • Content analysis of articles in order to identify societal trends, challenges, needs and constraints on research and technology • Gather information for a demand-driven research and innovation policy

Features Editor (journalism): write articles about internal stories and technology-related issues; research, edit and present text in ways that appeal to the site's target audience. Support the TRANSFORMATION project by communicating to the Alcatel-Lucent staff the changes and actions that have been made inside the organization. Coordinate and develop a campaign for the implementation of Flexi-Offices in Egypt (including the production of posters, brochures, and a mobile marketing campaign to create a

Development of an opinion survey to identify the strengths and weaknesses of the existing communication activities. Develop and implement the Communication Plan for the Global IT department. Enhance the awareness and knowledge about the department through new communication actions. Create the Global IT newsletter and compose articles about IT projects. Create knowledge management initiatives on the Intranet, i.e. Wiki, Strategic Information section, and RSS tool. Assist the DHL Express CIO in co

Online Marketing (advertising and sales): responsible for e-commerce, online Branding actions and Luxury Marketing. CRM – Customer Relationship Management: create entertaining and persuasive messages. Responsible for the content of the Intranet, including the internal newsletter. Define strategies related to online shopping. Create newsletters to partners and customers. Photograph jewelry for the website, international retail book and for specials customers. Cover company events as photographe

Responsible for the preparation of the shooting schedule and script breakdown used to plan the shooting of a film. Work directly with the Director to manage the minute-to-minute operations on the set during the process of filming, as well as coordinating the necessary communication of details of future operations as the filming progresses. Tracking the progress of filming versus the production schedule.

Partner relationship management and support to the establishment of new partnerships. TV projects development, i.e. suggestions for the Telejournal’s items. Planning and managing events. Participation in internal and external events and career mentoring. Futura Channel is a social project of Globo Organizations, the biggest group of media and communication in Latin America. It is an educational TV that works with social networks and mobilization of communities and institutions.

Social media analysis / Communication of Innovations / Online Communication / Online behavior / Neuromarketing - Psychophysiological Measurements