Paulina Anaya

Project Lead Product Naming Process and Structure, development of Concept Drafts and internal communication Employer Branding Campaign, development of multi-channel campaign Implementation of Social Media Style Guide and launching it globally for Internal use. SEO Research, keyword research for new developing websites.

Reporting results from social media campaign to editors and content Managers Assessing Content Success through Google Trends, comScore, Facebook and Instagram Analytics. Optimization and creation of digital campaigns through Google AdWords

Creation of digital content for social media platforms Monitoring social in engagement for the release of the book “Reasons to love México” Creation of digital campaigns to raise awareness on the book’s national release date

Implementation of research strategy for new product launch Leading in focus groups and surveys Designed qualitative research proposal and analyzed behavioral patterns on consumers.

Statistics R Studio Social Media Analytics Consumer Insights

Online Marketing Digital Content Human Resources

Design Advertising Principles Photo Editing Consumer Behavior

Consumer Behavior Massive Media Social Media Management