Dr. Peter Petermann

20+ years in advertising and media as strategic planner. Developed marketing, communication & content strategies for numerous local and international clients in all major categories. Deep expertise in brand management and consumer insight. Profound understanding of the German & Chinese market. Digitally savvy: mobile, data, AI, eCommerce, social. Proven track record in winning new business. Strong leadership qualities. A creative pragmatist.

20+ years in advertising and media as strategic planner. Developed marketing, communication & content strategies for numerous local and international clients in all major categories. Deep expertise in brand management and consumer insight. Profound understanding of the German & Chinese market. Digitally savvy: mobile, data, AI, eCommerce, social. Proven track record in winning new business. Strong leadership qualities. A creative pragmatist.

MediaCom is one of the world's largest media agencies. It is part of advertising network WPP. In China, MediaCom is the No. 3 media agency. Under my guidance as CSO we have implemented a fully integrated approach to comms planning that resulted in a significantly improved track record in pitches & client satisfaction. I am responsible for the agency's approach to Thought Leadership and my publications have massively increased the agency's profile in the industry.

DAN is the network structure that holds various media, digital and content agencies, such as Carat, Vizeum, and Isobar. I was regional CSO for Central & Eastern Europe which included Russia, Poland, Batics and Turkey and under my remit we enhanced the capabilities of the local agencies from media-only to fully integrated & cross-disciplinary which resulted in significantly growing the network's footprint in the region.

Carat Germany was the 2nd largest media agency in Germany. During my tenure, we transformed the agency from media-only into a fully integrated comms planning agency thereby changing income structure to a much broader, much more diversified revenue model.