Dr. Peter Petermann
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Peter Petermann
- Current 4 years and 9 months, since Sep 2021
Head of Strategy
Wunderman Thompson
20+ years in advertising and media as strategic planner. Developed marketing, communication & content strategies for numerous local and international clients in all major categories. Deep expertise in brand management and consumer insight. Profound understanding of the German & Chinese market. Digitally savvy: mobile, data, AI, eCommerce, social. Proven track record in winning new business. Strong leadership qualities. A creative pragmatist.
- Current 7 years and 4 months, since Feb 2019
Chief Strategy Officer
Peter Petermann
20+ years in advertising and media as strategic planner. Developed marketing, communication & content strategies for numerous local and international clients in all major categories. Deep expertise in brand management and consumer insight. Profound understanding of the German & Chinese market. Digitally savvy: mobile, data, AI, eCommerce, social. Proven track record in winning new business. Strong leadership qualities. A creative pragmatist.
- 2 years and 11 months, Apr 2016 - Feb 2019
Chief Strategy Officer
Mediacom China
MediaCom is one of the world's largest media agencies. It is part of advertising network WPP. In China, MediaCom is the No. 3 media agency. Under my guidance as CSO we have implemented a fully integrated approach to comms planning that resulted in a significantly improved track record in pitches & client satisfaction. I am responsible for the agency's approach to Thought Leadership and my publications have massively increased the agency's profile in the industry.
- 5 years and 9 months, Jul 2010 - Mar 2016
Chief Strategy Officer & Managing Director
Denstu Aegis Network Central Europe
DAN is the network structure that holds various media, digital and content agencies, such as Carat, Vizeum, and Isobar. I was regional CSO for Central & Eastern Europe which included Russia, Poland, Batics and Turkey and under my remit we enhanced the capabilities of the local agencies from media-only to fully integrated & cross-disciplinary which resulted in significantly growing the network's footprint in the region.
- 10 years and 3 months, Jan 2006 - Mar 2016
Chief Strategy Officer
Carat Deutschland
Carat Germany was the 2nd largest media agency in Germany. During my tenure, we transformed the agency from media-only into a fully integrated comms planning agency thereby changing income structure to a much broader, much more diversified revenue model.
- 2 years and 4 months, Oct 2003 - Jan 2006
Geschäftsführer
Lowe Lintas
- 1 year and 1 month, Oct 2002 - Oct 2003
Director Client Service
Dentsu Amsterdam
- 2000 - 2002
Strategic Planning Director
Leo Burnett
Strategic Planning Director
D'Arcy
Ausbildung von Peter Petermann
Washington University St. Louis USA, Universität Hamburg
Sprachen
German
English
XING Mitglieder mit ähnlichen Profilangaben
XING – Das Jobs-Netzwerk
Über eine Million Jobs
Entdecke mit XING genau den Job, der wirklich zu Dir passt.
Persönliche Job-Angebote
Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.
21 Mio. Mitglieder
Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.
Kostenlos profitieren
Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.