Petr Lazar
Skills
Timeline
Professional experience for Petr Lazar
- Current 1 year and 5 months, since Dec 2023
Experience Management (XM) Consultant
Various Organizations
Led strategic initiatives to transform Customer Experience (CX) practices, focusing on building mature Experience Management (XM) capabilities and driving business value through data-driven customer insights.
- 7 years and 1 month, Nov 2016 - Nov 2023
Experience Management (XM) Lead
ACTUM Digital
Led the development and execution of enterprise-wide Experience Management (XM) strategies and programs, focusing on building Experience Management (XM) best practices.
- 4 years and 6 months, May 2012 - Oct 2016Leagas Delaney Hamburg GmbH
Global Digital Marketing Director
Orchestrated global ŠKODA Auto a.s. digital marketing initiatives across multiple regions, driving brand growth and market expansion.
- 4 years and 7 months, Sep 2007 - Mar 2012
Digital Marketing Manager
DDB Group Canada
Developed and executed comprehensive digital marketing strategies, focusing on multi-channel campaigns and data-driven Conversion Rate Optimization.
Educational background for Petr Lazar
- 2 years and 2 months, Jan 2010 - Feb 2012
MBA
Beedie School of Business at Simon Fraser University
- 5 years and 9 months, Sep 1996 - May 2002
Business Economics & Management
UJEP
Languages
Czech
First language
English
Fluent
German
Intermediate
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