Petra Mazakova

- Monitoring & reporting of key app KPIs (engagement rate, project success, crash-free sessions, App Store rating, conversion funnel) - Ensuring the app meets user needs through continuous feedback gathering & optimization - Developing and aligning app roadmaps based on customer feedback - Innovation management and integrating new ideas into the app strategy

- Central point of contact between Marionnaud and L'Oréal Luxe online teams for all brands - Activity planning and advising L'Oréal teams for all brands in the areas of Online, CRM, Social Media & App - Coordination of all activities with all Marionnaud departments (Buying, Supply Chain, Marketing, eCommerce) -Improvement of the brand presence of all L'Oréal Luxe brands on product pages and brand shops - Project management for all L'Oréal Luxe O+O projects such as launches, lotteries, promotions, new serv

- Coordination and implementation of eTrade and Own Brand Marketing activities in cooperation with internal and external partners and agencies - Project collaboration on the optimization of the customer journey on the website and in the app (A/B tests, success measurement, analysis of customer behavior) -Support and ongoing optimization of the mobile app (2nd level support) - Coordination, testing, monitoring and change management of new features in the app - App Store Marketing & Optimization (ASO)

- Planning and implementation of digital advertising campaigns in the areas of Programmatic Display & Video, Search, Paid Social and IO (plan development, booking, optimization, marketer approval) - Planning and monitoring of schedules and cost plans - Handling of the billing process - Budget and condition control - Ongoing process optimization

- Travel management: processing of reservations, invoice control. Maintenance of the internal travel database (search for new partner hotels, handling of negotiations) Maintenance of the internal CRM application: registration of the new suppliers -Complaint management: Processing the customer complaints and inquiries (telephone support, answering letters, e-mails adressed to the headquarters in Austria and administration of the internal "Contact Us Management Application") -Order management: general materia

- Providing support to the Senior Buyer for the category Upholstery -Managing and mantaining the purchase and calculating the prices in the enterprise resource planning system (SAP) -Daily contact (by phone, e-mail and in person) with suppliers of international Home & Living brands -Online research and market observation with the aim of expanding the assortment -Documentation of the weekly team meetings and assistance at the supplier appointments

Sole responsibility for an austrian Online Shop specialized in home accessoires, lights and furniture: -Product content enrichment -Social Media Management -CRM: Newsletter creation, maintaining the customer database Loyalty Club -Operating backend of the Online Shop by processing and shipping orders -Managing of the shop contact e-mail address -Translation of commercial and press documents -Preparing reports for the store management

-Telemarketing to build up new business partnerships -Sales consulting and contract negotiations -Providing support to the clients via phone, e-mails and in personal meetings

Main focus: Digital Media, Culture Marketing, Film Psychology and Analysis, Forms of Aesthetic Perception MA-thesis: „Coworking. Flexible working arrangements and media technologies“