Petra Podobnik

• Created and implemented a comprehensive strategy for Tezos adoption and growth in Berlin; • Built the community department and its processes, and managed 3 FTEs; • Developed the despace berlin brand and its unique identity, effectively communicating Tezos' values to the target audience; • Designed and led community-focused experiences; • Operated the physical community and event space, incl. the summer pop-up gallery, organizing over 45 events and 13 exhibitions, and welcoming more than 3,000 attendees.

• Member of the Executive Leadership Circle, contributed to the overall strategic development of the organization; • Co-created the company’s Playbook - a strategic guidebook for both internal and B2C use cases detailing all key company insights, lessons learned and processes; • Developed a new business model and revenue stream by collaborating with company leadership; Community-as-a-Service; • Managed members' experience at all customer touchpoints.

• Created the Factory Berlin expansion strategy in collaboration with McKinsey Experience Studio, by taking into consideration different operating and partnership models, expansion scenarios, goals and objectives; • Built and managed the product roadmap for the expansion rollout; • Oversaw the expansion possibilities in Europe and overseas; • Conducted bottom-up market research on business ecosystems; • Created tailored Factory Berlin pitch decks for raising investment rounds.

• Conceptualized, developed and executed strategic community programs for a curated membership base of 4.500+ multidisciplinary and international clients; • Created new membership products (tiers) and led the cross-team implementation; • Developed membership curation and growth strategies through a high-growth period of the membership base from 700 to 4.500 members; • Co-created the digital membership platform by translating the offline community needs into online features.

Working on company’s transformation from company builder to VC fund (roadshow presentation and fundraising plan), evaluating startup pitches, conducting various industry researches with focus on startup community, analyzing clients’ pain points and designed value propositions, supporting presentations/decks development, collaborating closely with the Head of research and startup founders.

Worked on strategic and operational restructuring of a leading Croatian utility company, analyzed the Croatian banking sector regarding digitalization and customer centricity, collaborated on regional M&A activity in the energy sector and its synergies, improved processes, customer journeys and customer experience for regional companies, conducted market research and competitors analyses, developed and designed Powerpoint decks.

Led the most active student association in Croatia with 450 members divided into 40 teams, increased the number of members by 45% as well as faculties included by 75% (7), presented the Association on business meetings, public speakings, the national TV and newspapers, created and/or optimized strategic plans, executed internal restructuring (brand architecture), negotiated with companies, increased the number of strategic and project partners by 250% (7).