Petra Slomke

- Building and managing strategic retailer partnerships across the DACH market - Driving Retail Media growth initiatives and commercial development - Revenue ownership, forecasting and business performance monitoring - Supporting contract negotiations, renewals and RFP processes - Developing QBR strategies and growth plans - Advising retailers on Retail Media strategy, monetization and go-to-market approaches - Cross-functional collaboration teams - Enabling retailer organizations on Retail Media best pract

- Retail Media - Business Transformation - Commerce Strategy - Product Development - Consulting - Business Development - Forecasting - New Business - Strategic Partnerships - Training & Enablement - Commercial Growth

Built and expanded the agency's Commerce and Retail Media capabilities with a focus on Amazon, marketplaces and digital commerce solutions. Key achievements included: - Launching and scaling Commerce consulting services - Supporting major client engagements across FMCG, consumer goods and retail sectors - Developing go-to-market approaches and commercial offerings - Establishing strategic retailer and technology partnerships - Building internal capabilities, best practices and knowledge-sharing initiatives

Practice Lead Amazon Marketing - Built and expanded the agency's Amazon Marketing and Retail Media offering. - Led product development initiatives based on market needs and emerging Retail Media trends. - Supported strategic growth, business development and pitch activities. - Collaborated with leadership teams on commercialization and go-to-market initiatives. - Developed processes, quality standards and best practices across the eCommerce practice. - Evaluated and introduced innovative Retail Media techno

Senior Expert E-Commerce / Amazon Marketing - Developed and scaled Amazon Marketing and Marketplace consulting services. - Supported client teams in Retail Media, Marketplace Advertising and eCommerce growth initiatives. - Led market analysis, benchmarking and strategic recommendations for management and clients. - Developed best practices, quality standards and operational processes. - Evaluated emerging Retail Media technologies, tools and market opportunities. - Delivered training sessions and knowledge-