Ullas Vishwanath

Served as a trusted advisor and strategic partner to key clients, leveraging SQL and Python to analyze customer datasets and drive account growth. Established regular governance routines and facilitated executive-level meetings, utilizing Power BI dashboards to track customer lifetime value and retention. Led root cause analysis to resolve complex customer issues efficiently, conducting cohort analysis to support targeted engagement initiatives. Standardized reporting logic and KPI requirements, improving d

Improved campaign ROAS by 30% through structured experimentation, increasing overall revenue contribution. Reduced CPA by 25% via advanced audience segmentation and funnel optimization. Built GA4 dashboards tracking CAC, CLV, retention cohorts, and revenue attribution. Optimized marketing budget allocation using performance forecasting models.

Cultivated relationships with existing clients and identified opportunities for cross-selling, directly contributing to 40%+ portfolio revenue growth. Advised clients on cohort analysis and behavioral segmentation strategies, successfully improving their lead-to-customer conversion rates by 12%. Monitored and analyzed account performance, preparing and delivering automated Power BI and Tableau dashboards during client review meetings. Coordinated with internal teams to deliver solutions that met client obje

Achieved 95% client retention by identifying upsell and cross-sell opportunities through pipeline analytics. Increased lead conversion by 35% through CRM lifecycle optimization. Collaborated with sales teams to improve revenue reporting and forecasting visibility.