Petri Katajamäki

Partner at one of the leading Finnish management consulting groups Liikkeenjohdon Asiantuntijakeskus (lakfin.com). We offer real hands-on support for SMEs to improve their business, and help them to succeed. My personal focus is on strategy, sales management, turnaround projects and internationalization.

Our motto is: "Clients' success is the best personal motivation and Nr. 1 driving force". Passion on helping SMEs to succeed.

Lead the Megaklinikka Group (6MEUR turnover, 90 employees) through major changes both in strategic and operational issues. Succeeded to turn the company from red figures to black ones. For the next phase, the new strategy needs new skills and experience, and hence I stepped down as CEO in January 2018.

Megaklinikka has its own dentist clinic in Helsinki and the company licenses its Clinic Information System to both public and private sector operators in Finland and abroad. The company is headquartered in Helsinki, Finland. Panostaja Oyj, an investment company developing Finnish SMEs in the role of an active majority shareholder, owns 80% of shares and management and other key persons the rest.

Lead a highly-professional team of MarCom specialists focusing on Invest in Finland and Export Finland activities. Team's main tasks are to plan and coordinate different MarCom activities in Finpro's Growth Programs and advice work. Additionally, we promote the main focus industries in Finland, e.i. Bioeconomy, Cleantech, Health, ICT, Education, Creative, Food and Manufacturing.

Lead one of the core offices at Finpro focusing on advising Finnish companies in their international expansion and assisting foreign companies for FDIs into Finland. Own focus areas: strategic issues, operational issues, supply and value chain, channel management and partner issues, Energy sector, Manufacturing and FMCG. Global business opportunity leader of the manufacturing industry team at FinPro

Full P/L responsibility for the operations in Europe for the world leading premium log-house procuder Honkarakenne Oyj (publicly traded company at NASDAQ OMX Helsinki; Brand: HONKA, Annual sales 60M€). Major achievement was to launch the new HONKA FUSION concept in Europe. One of my key focus areas was to plan & implement a systematic sales training for HONKA FUSION. This was done in a close cooperation with Mercuri International in Finland and in Germany.

Accrediated member of the Institute of Independent Business, UK (www.iib.ws). An interim senior manager (managing director) for one SME in service industry with 50 employees. I was in charge of planning, implementing and managing a major change and hence helped the organisation to overcome severe financial situation and pave way for new success. Results of the turnaround: Turnover before: 2,8 M€ Turnover after: 2,1 M€; EBITDA before - 365 T€; EBITDA after: +26 T€.

Export Director in fashion industry (ladies textiles and hosiery). Main markets: Scandinavia, Central-Europe, Japan, UK and Canada. Main achievements were the integration and restructure of the sales organisation and agent/distributor and the planning and implementation of the new brand and marketing strategy.