Dr. Philip J. Rosenberger III

I am a Lecturer in Marketing, with research interests covering sports marketing, major events (tourism), innovation (NPD), retail, product & brand management. Current research projects include football fan loyalty (both men's and women's), brand management and innovation in organisations, as well as collaboration with colleagues in Germany. I seek to develop industry linkages – including for-profit, government and non-for-profit – that can lead to collaboration on research projects and guest speakers.