Philipp Zimathies

- Responsible for all activities and the development of the CRM Market in Germany – Channels: Email, In-App, Desktop Notifications - Setting up a data frame work to build a basis for all future CRM Processes - Develop and implement a new segmentation strategy - Support the Shift to a new CRM System - Improvement / Evolvement of the CRM Tech Stack company wide Kenntnisse: Business-to-Business (B2B) · Customer-Relationship-Management (CRM) · Lead-Generierung · Multichannel-Marketingstrategie · Teamführung

• develop and optimize all cross-channel CRM-strategies to acquire, active and engage customers through E-mail, mobile communication, push campaigns and social media chat bots • identify relevant user segments and address customers in a targeted manner • analyze the customer lifecycles and develop measurable marketing strategies to improve customer engagement & conversion over the customers journey • Management and Recruitment of the CRM Team (3 employees)

- Implementation of a CRM Solution / CRM System - Building up a CRM Infrastructure - Integration of CRM Processes - Building up a CRM Unit- Implementation of a CRM Solution / CRM System - Building up a CRM Infrastructure - Integration of CRM Processes - Building up a CRM Unit Kenntnisse: Customer-Relationship-Management (CRM) · Lead-Generierung · Kundenerfahrung · Landing-Page-Optimierung

- strategische Planung / Entwicklung und Umsetzung von allen Marketingmaßnahmen - Überwachung aller Marketingaktivitäten und Budgets - Entwicklung und Implementierung einer Branding- und Kommunikationsstrategie für eWings.com über alle Touch Points hinweg - Aufbau / Umsetzung einer Contentmarketingsstrategie für eWings.com - Inboundmarketing – Generierung neuer Leads über verschiedenste Performance Marketing Kanäle

Marketing, Operations Management