Philippe Haguet

Marketing franchise manager Seasonal and pandemic Flu vaccines Propose marketing plan to launch new flu vaccines every year, to B2B channel, to wholesaler/pharmacy channel and to public organizations Travel vaccines Propose marketing plan to develop sales and profitability to B2B, private clinics/hospital and public organizations Execution of decided action plan and KPI, budget tracking KAM management and MSL relation Tenders management Responsible for commercial policy for all vaccines/channels.

Consultant : associated with 3 other colleagues, built strategic scenario and business plan for a new reimbursed meningococcal C vaccine. Drive CSO tender, InfoMedical supplier tender and selection processes in liaison with our customer. Drive Sales Force training session and feed back meetings. KPIs selection and tracking.

National Project , Mkt & Sales Manager – Hospital & Specialist – Define objectives, set up & implement marketing & commercial operations for different customers. * Collaborate to the Business Plan building (market surveys, KOL interviews, publications) * Define Account targeting, priorities, sales force sizing, profiling * Develop and spread a customized CRM and promotional budget controls * Implement SFE tools : define suitable KPI’s and analysis. * Recruitment, training, regional business plan, appra

National Sales Project Manager – Baxter New Vaccine Business Unit * For Baxter Biosciences – creation of a new vaccine division – prelaunch & launch meningococcal C conjugated vaccine, TBE vaccine, prelaunch seasonal cellular Flu vaccine * Contribute to the french business plan building (market surveys, KOL interviews, publications) * Develop relations, awareness and image, with Health authorities (CTV, transparency comitee, CEPS), national & regional KOL, medical association, patient association) * Fro

First Sales Line Manager on Paris region – dedicated to AstraZeneca * Management of 10 Reps (recruitment, objectives, appraisal, activity tracking, call rate, frequency on targeted GP’s, supervised visits, PR activities) * On 3 markets : PPI, Asthma, HTN – ARB ; yearly region TO : 58,1 million euros * 4 Launchs : Nexium, Symbicort, Atacand & Hytacand

Sales & Marketing Manager for Russia (expatriate in Moscow) * Built the Business Plan and submit to the board decision * Create the Russian subsidiary with warehouse in order to develop vaccines business (private & public) * Register the whole range of vaccines (pediatric, travellers, adult ranges) with adequate presentation (Russian packaging, prefilled syringe and multidosis vials) * Create a wharehouse – consignation stock – round a clock direct delivery – cold chain management * Create a contracted

International Marketing Research Manager (Asia, Latin America, Middle East, Eastern Europe, Africa) * On vaccines, seras, and immunoglobulins markets; to support the strategic planning process and main operations (area/country, product range) by providing synthetic and accurate information worldwide quantitative market database and strategic scenarii * R&D focus : internal R&D programs and external collaborations * New production facilities & estimated production capacity * Public tenders price databas

* Task Force member: 10-y. strategic plan for the international business unit – included in a MacKinsey consulting team for 6 months. * World-wide JV negotiation with a potential American partner for 9 months * Make marketing studies (product/customer) in France and in some major European countries - quantitative: ie Hepatitis B or Flu forecasts for enlargement of production capacity, - qualitative: ie trade name testing for combination paediatric vaccine range * Task Force member: European JV negot