Huong Tran

- Performed commercial assessments for multi € Bn worth opportunities globally, leading to critical management’s investment and divestment decisions. - Supported Franchise Lead in long term (10-20 years) global portfolio and commercial strategy for lung diseases.

- Steered the long term (10 & 15 years) global portfolio planning which supports >2x growth in 10 years for Adempas, one of Bayer Pharma’s global top 6 brands. - Managed and coached a BA student trainee to her successful assignment in the department.

- Developed Bayer Pharma’s global tender management framework to turn around the declining tender business worth over €3 Bn annual sales. - Managed and coached a BA student to his successful assignment and bachelor thesis.

- Increased coverage 2x for the brand Xarelto – currently Bayer Pharma’s biggest global brand. - Achieved 110% vs. sales target, leading to the brand’s record growth. - Achieved 110% vs. target to be in the top 1% in annual sales representative certification.

- Co-developed regional strategy and implemented 2014 regional marketing plans, leading to 2x sales growth and market share leadership in 2014. - Co-led 3 digital marketing projects in Turkey, resulting in record 4x sales growth and market share leadership in 2014. - 4th place in 104 global teams in the company’s annual competition ‘Bayer International Management Simulation’.

- Engaged key customer - Sanofi Aventis’ regional management team in securing the marketing plan that supported 3x the usual spending. - Led the restructure of the call centre into a consumer-centric market intelligence and insights department. - Pioneered the marketing department’s full year training programme and engaged internal and external experts in delivering quality trainings for 40 employees.

- Led Pampers multifunctional team in planning and executing the US$10M whitespace launch, grew sales 2x and market share by absolute +5% vs. previous year. - Crafted the in-store communication and distribution plans for the whitespace launch; generated 55% brand awareness and expanded distribution coverage 2x within three months post launch. - Engaged R&D team in creating the breakthrough product demonstration that delivered 800,000 new brand users in one year. - Annual Business Mastery Award 2011.

- Designed and led the multifunctional team in implementing the haircare category share leadership plan that turned around the stagnant category to +20% sales growth and record market share in fiscal year 2009-2010. - Spearheaded the Rejoice hair conditioner turnaround plan, that led to +15% growth in fiscal year 2009-2010 after four years of decline. - Received the General Manager’s Award 2009; Brand Building Heroes Platinum Award 2010 and Platinum Award for Most Improved Brand 2010.

Corporate Finance Investment Banking

- Business Strategy - Strategic Marketing - Corporate Finance - Leadership and Organization