Pierre Balligand

• Creation and distribution of the weekly Peugeot, Citroën and DS Automobiles E-mailings • Responsibility and support of all Citroën & DS Automobiles websites • Responsible for the CRM budget for Peugeot, Citroën and DS Automobiles (SAP) • Reporting and tracking relevant key figures (SAP Business Objects) • Coordination with external agencies (Havas, Ambuzzador & ZMG) • Liaise with the global digital team in Paris • Update and enhancement the web presence for Peugeot, Citroën and DS Automobiles

• Responsibility and support of all dealer websites • Responsibility and support of all Citroën & DS Automobiles websites • Responsible for the marketing budget (SAP) • Update and implement personalized customer owner spaces MyCitroën and MyDS • Planning assistance to national campaigns on all media channels • Reporting and tracking relevant key figures (SAP Business Objects) • Contact person for the dealership in Austria

• Preparing briefs and commissioning research • Conducting quantitative surveys • Using statistical software to manage and organize information (GfK) • Monitoring the progress of research projects • Analyzing and interpreting data to identify patterns and solutions • Writing detailed reports and presenting results • Advising senior management on how to best use research findings • Competitive Intelligence (monitoring tourism market & gastronomy market to anticipate trends)

My job was to promote African Culture through 4 projects: • Wikiafrica: do a website audit to improve it • Talking Heads: organize a bi annual event (in Cape Town and in Johannesburg) & create a website dedicated to the event • Badilisha Pooetry: collect artistic work and put it online • Wiki Loves Monuments: implement of a national photographic event (creation of a database with all contacts, send them emails & facebook page managing)