Pınar Bozkurt

Directly reporting to the category manager as the owner of the brands under the title of Assistant Brand Manager Responsible for maximizing the current and future revenue and market share across the different competitors Managing Cake Category (brands: Browni, Topkek, Popkek, Paykek, Turti, Eti Fırını’ndan Kayık Kek, Eti Fırını’ndan Tarini, Çay Keyfi) , which is the only leader category against Ulker Positioning existing and new products and developing solutions against competition and understanding con

Directly reporting to the category manager as the owner of the brands under the title of ABM for ‘Indulgence’ Category Participated in launching & positioning of Büyümix, Minimix, Hüptrik and Flavored Milk Took part in social responsibility projects, sponsorships and leading the organization and execution of congress participations Keeping up with market data such as Retail, Scantrack, HTP and suggesting & taking quick actions against the competitors Planning, executing marketing plans

Acted as Account Executive for Akbank-Axess Credit Card, Lassa, Nissan, Frito Lay-Rocco and Tombi, Hasbro Intertoy, 3M, HP Planned the annual communication and media plans for the brands that are under my responsibility Outlined the campaign strategies (medium choices, budget settings) and tracked usages, optimized during broadcasting Analyzed, reported and presented the competitive brands in the sector, customer profiles of those brands, media usages and strategies of them and the results Actively t

proficiency in marketing, Managing Brands and Importance of Communication