Piotr Kalinowski

Implemented comprehensive international media planning strategies for investment projects in the railway and airport sectors. Analyzed performance reports, ensuring compliance with contractual provisions and presenting accurate data. Participated in the preparation of international public procurement specifications related to informational and promotional activities, integrating traditional and digital media approaches.

Oversaw international media investments, ensuring optimal allocation of budgets for maximum efficiency. Provided strategic media advice to international clients, assisting them in making informed decisions and overseeing diverse advertising budgets. Verified campaign and brand results on a global scale, ensuring competitiveness in international markets. Engaged in strategic consultancy for clients, providing advice on cross-border strategic measurement frameworks across various media channels.

 I was involved in verifying markets performance against contractual savings agreement  Cross checking existing media performance data vs. markets actual costs  Collecting market knowledge for internal teams and SMG clients  Preparing presentation on an actual media performance and sharing with company`s management and the client.

Implemented cost-effective media buying and planning strategies on a global scale, focusing on both traditional and emerging digital media. Created, monitored, and verified KPIs for the agency globally, spanning Europe, LATAM, APAC, and MENA. Oversaw the delivery of international media data according to established schedules, ensuring a balance between offline and online channels. Monitored existing international media costs to achieve global agreement goals.

Developed and implemented advanced global media measurement tools, encompassing both traditional and digital metrics. Managed local agencies globally and oversaw the timely execution of international marketing activities. Built lasting relationships with key global agency partners, bridging the gap between traditional and digital media practices. Actively participated in creating international media budgets and implementing monitoring systems globally.