Polina Vetliskaia

As the CMO for DemoMax, I lead the company's efforts to drive sales, forge strategic partnerships and increase our our market presence. I'm also in charge of the marketing strategy, targeted advertising, social media content management and brand positioning.

As the Deputy Head of the Digital Marketing Department at a kicksharing and bikesharing company, I was focused on advancement of the social media marketing campaigns. I led a team of 4 people consisting of marketing managers and designers. Based on data analytics, trend and competitor analysis, we conducted several outstanding marketing campaigns that led to a continuous growth in regional sales of kicksharing services (+36% year to year) and established our presence in 3 new cities of the region.

Managed digital marketing strategies for a leading kicksharing and bikesharing company in the Northwestern region of Russia. Actively used data analytics to create effective online promotion campaigns for the company. Implemented SEO strategies and managed online advertising campaigns in cooperation with the team. Over a year of work, increased the sales of kicksharing services in the region by 26% via the Instagram.

Worked for the St. Petersburg regional office of a leading neobank and e-commerce payment service provider. Created industry related content for the company's social media accounts. Created promotional content about the B2B services offered by the company within the marketing team. Conducted the market research. Contributed to a 24% growth in sales of online acquiring services via social media in St.Petersburg region.