Pongsakon Soypethwong

Contributing as a volunteer UX/UI designer to help bring the Hope for Men therapy B2C platform's MVP to market. • Designing intuitive user interface with a focus on user experience, accessibility, and responsiveness across desktop and mobile platforms. • Collaborating with agile cross-functional teams including developers, product managers, and stakeholders to align design with business objectives.

Client: Elektrobit

Developed UX concepts and UI designs for Android-based infotainment systems in the automotive industry, focusing on various brands within the Volkswagen Group. • Collaborated closely with cross-functional teams, including developers, testings, PMs, and automotive OEMs, to define requirements, and technical constraints wireframes and prototypes to communicate with PM and developers. • Implemented design systems and style guides to maintain design consistency across multiple design domains

B2C product: Collaborated within a cross-functional team using Agile Design method to build new feature “Range Calculator” for E-bikes for Fazua from initial concept to MVP. • Initiated product discovery and redefined problem statements through user interviews and product research • Facilitated user interviews, ideation sessions, and user testing • Used insights gained to optimize the experience by iterating solutions and designing the UI from wireframe to prototype, conducting usability testing

> Produced design proposals with mood boards, detail sketches and digital sketches then presented to management and other branch teams. > Took part in the development teams of Yamaha XSR115, Arox155, Freego125 and future models. > Cooperated with design planning teams to conduct and analyze user surveys in Thailand and ASEAN markets. > Collaborated with design engineering teams to develop new business models. > Collaborated with clay and digital modeler teams to deliver the accurate design on 3D models.

• Studied Automotive Design as a minor subject