Pradnya Phadke

Brandlore is a network of international designers, collaborating on projects from diverse parts of the world.My panorama of duties is wide. I regularly have to switch between many of the following roles at the same time: Project Manager, Sales Manager, Client Servicing and a Packaging Designer. Skills: Innovation, Creativity, Leadership, Teamwork, Project Management, Problem solving, Multitasking, Sales, Pricing, Networking, Decision Making, Negotiation, Presentations, Public Speaking, Interviewing.

As an individual designer specialized in Branding and packaging, I worked on projects from the sector of Food, Beverages, Wine and Spirits, luxury products. Main field of projects: Brand Strategy, Packaging, Visual merchandise. Main Brands worked on: Bauli, Bucaneve (Bucanevica), Motta, Ferrero, Vitasnella, Mukki, Ferrarelle, Baileys, Zacappa XO, Smirnoff Skills Refined: Teamwork, Presentation, Time Management, Quick Thinking, Communication, Creativity.

Areas of Work: Brand repositioning & strategy, Market & competition analysis, Marketing and communication strategy New product design & development: apart from seasonal collections, conceptualised and designed 2 specific watches to promote the revised positioning. International business development for Lorenz and Laurens in China and India: searched and developed contacts with regional distributors. Personally presented the brands and negotiated future collaborations.

Market analysis (India) for brand Lorenz Repositioning products & brand Laurens in Italy

Strategic design, Design management, Product Service System development

Major: Communication and advertising, Graphic Design, Photography Minor: Illustration, Typography, Painting, Elementary Sculpting