Prashanth Raghunath

• Supporting in web analytics, by generating reports from adobe analytics. • Supporting the team with identifying and defining KPIs and in setting targets. • Analysing user behaviour on the website. • Validating the effectiveness of paid marketing campaigns. • Adapting new behavioural targeting approaches in onsite and offsite personalization, to improve the effectiveness of the paid marketing campaigns.

• Performing Regression and Ad-Hoc Tests in the mobile and web software applications. • Co-ordination and support in creating project schedules, resources and project plan and test plan by being in frequent contact with technical and business stakeholders. • Creating feature requests and user stories by using the application from the customer’s perspective. • Creating test scenarios and test cases from user stories. • Training new members of the project

• Marketing • Computer Science • Business Management • Strategic Management