Puneet Garg

Digital Marketing Campaign Management for 20+ clients. Google Search and Display Advertising expert. Lead Acquisition Campaigns ensuring good leads to sales conversion rates. Brand Awareness Campaigns ensuring brand safety & reach. E-commerce Sales campaigns ensuring profitable ROI. [RESULTS: ] 50% cost savings & 88% lead increments for an e-commerce start-up. 98% rise in traffic for a MNC's women engagement micro-site online campaign. 85% more lead capture for a large DTH platform

Managing Digital Marketing (PPC) Campaigns for 12+ Top Brand Indian/US clientele. Utilize compelling Ad copy, Best campaign-adgroup-keyword-ad structure, A/B testing, Exact phrase vs broad matching, Day-parting, Negative keywords, Google AdWords Editor etc. to identify and correct poor performers. [RESULTS] 22% home loan acquisitions cost saving for a global bank. 30% CPA reduction for online shoes retailer. 36% Q/Q overall advertising spend revenue growth.

Optimizing Search Engine Marketing campaigns consisting of approximately 15-Lac keywords across Google Adwords, Yahoo/MSN Search Marketing Pay per Click Advertising platforms.

Improving retail customer’s Share of Wallet for client American Express. Customer Retention Process Improvements. Project Manager for the Web Portal, Mobile – IVR and e-Application’s projects in Europe. Conducting client Requirement Analysis, AS-IS & TO-BE Analysis. Retail Business Strategy & Process Flow Designs. Client Appreciation for On-time completion of Multi-vendor, Multi-stakeholder $6 million project. Business or sector: Consulting, Technology and Outsourcing

Sales & Marketing - Worked with the Head Of Marketing for a Project on "Automotive Sales Market Analysis" which included primary data collection from automotive dealers of Kolkata region and building a Sales Forecasting Statistical Model using Auto-regressive Time Series Analysis (Holt-Winter model)

Customer Servicing & Project management, executing Business Strategy. Supporting RBS’s Online Trading platform in Europe. Seamless Coordination with Indian, Manhattan, Singapore & London teams. Awarded for Excellent Commitment. Given the highest rating (5/5) & maximum eligible annual bonus of 20%.

Project Manager & analyst to Deutsche Bank’s Intranet application project. Business relationship management, supporting online customers in Germany & London. Understanding customer requirements, providing client servicing & web analytics. Business or sector: Consulting, Technology and Outsourcing

Consumer Behavior, International Brand Management, Retail & Distribution Management, Advertising & Promotion, Business Communications, Psychology for Managers, Working Capital Management

Computer Networks, Unix & Open Systems, SQL & Databases.