Quincy Melinda Kuijvenhoven

07.2020 - present: Responsible for the strategic growth in key selective sales channel. pharmacies, of our Eucerin DermoPure product line for Acne-prone skin. 11.2017-06.2020: Responsible for Body Care & Health cross-category. Managed product development from ideation to test & launch. Coordinated TVC PPM & shoot and led post-production. Led research across 16 markets with objective generate actionable insights, fueling strategy for 2020+.

10.2015-11.2017: Body, Hand & All Purpose portfolio. 360º brand planning to ensure successful & profitable launch across all touchpoints & within budget. Grew all-purpose category +32% via L NIVEA Care. Boosted shopper penetration on Body +10%pts in 1 year. Won SAN branche award for ‘NIVEA Creme’ campaign. 10.2014-10.2015: Face Care & Cleansing, steering a multimillion euro activation budget. Turned declining business around by putting focus back on the core & identifying white spots.

03/2014 – 10/2014 Assistant Brand Manager NIVEA MEN: Moved to Copenhagen and developed individual product marketing plans for all 5 Nordic countries. Coordinated day to day business from one central hub. 09/2013 – 03/2014 Assistant Account Manager Eucerin: Development & roll-out of new sales tool to increase efficiency and maximize growth potential within contract areas. Key contact for field sales.

Brands: Biodermal, Dermalex, XL-S Medical & Samenwerkende Apothekers July 2012-September 2012: Marketing Assistant January 2012-June 2012: Marketing Intern

Certificate awarded following participation in the Beiersdorf digital IQ program. Areas of study include: Digital advertising, Content Marketing, Mobile marketing, Multichannel marketing, Data Analytics.

Activities and societies: Marketing Manager 'Marketing Experience', active member STAR, Consultant 'Erasmus Strategy Club'.Activities and societies: Marketing Manager 'Marketing Experience', active member STAR, Consultant 'Erasmus Strategy Club'. Thesis: Signaling quality: Who will win ‘the battle’? The effect of certification, product claim and brand category.

Activities and societies: Dean's List (top 10% of all undergraduate students of the Professional Studies and Fine Arts Faculty), Active Participant International Student Association.Activities and societies: Dean's List (top 10% of all undergraduate students of the Professional Studies and Fine Arts Faculty), Active Participant International Student Association. Focus Areas: PR, (Social Media) Marketing & Event Management

Activities and societies: IBCoM Honors Program, Student Representative, Marketing Intern, Study Abroad in the States.Activities and societies: IBCoM Honors Program, Student Representative, Marketing Intern, Study Abroad in the States. Thesis: Social Media 'Going Dutch' Grade: Cum Laude