Qurat ul ain Ansari

•Leadership: Running an e-commerce start-up specializing in premium handmade women's shoes and accessories • Operations: Managing e-commerce business by focusing on data-driven results in reaching sales targets, managing a team of 5, identifying new opportunities in international markets like UAE and UK •Implementation: Successfully executing the actions based on reports by maintaining a returning customer rate of 83% and generating an annual revenue of over 1.5 million PKR for the e-commerce shop

• Data Analysis: Leveraged Excel and Shopify Analytics to monitor performance, optimize revenue, manage stock, and make strategic procurement decisions. • Marketing: Executed email and paid media campaigns via Meta Ads, TikTok, Shopify, and Google Analytics. •Enhanced SEO for key products, boosting organic reach by 28.1%. • B2B Relations: Built and managed key accounts across the e-commerce logistics forwarding industry, coordinating with clients, vendors, logistics, and marketplace partners

• Content & Email Marketing: Created SEO-driven blogs and email campaigns, boosting traffic and achieving a 28%+ open rate. • Digital Marketing: Led strategies to boost sales and enhance brand visibility across social channels. • Campaign Management: Managed budgets, analyzed performance, and optimized strategies to maximize conversions and ROI.

• Product Strategy: Formulated assortments and generated projections by analyzing KPIs to support decision-making. • Onsite Merchandising: Managed data entry, product listings, categorization, navigation, and stock updates for all pickup and delivery points. • Customer Support: Managed all consumer touch points, ensuring professional and timely support. • Coordination: Worked with the team to resolve shipping and delivery challenges.

• Conducted Data Analysis for Weekly Business Review • Monitored shoe industry trends and optimized revenue streams • Assisted in administrative tasks • Provided support for operational control and coordination

• Volunteer Participation to help prospective students joining MBS • Dealt and solved offer holder's inquiries about MBS, Life in Manchester, and Job prospects through the online MBS Portal and Facebook groups • Initiated & organized new colleagues/students' onboarding that helped them understand the system faster.

• Supervised and assisted in preparing the examination hall taking attendance, and distributing and collecting counted exam papers assigned

• Managed everything on behalf of the course lecturer for 5 semesters ie. taking attendance, marking quizzes, communicating with students about projects and submission deadlines, and pre organising the class before lectures

• Learned transaction procedures, bookkeeping, and stock & cash management • Achieved a better sense of a real working environment which helped me polish my management and communication skills

Dissertation: A study of Apple iPhone Applications: An Insight into International Firms, Developers and Supporting Infrastructure. Developed knowledge of key concepts of business modules including Multinational Management, Corporate Development Strategy in International Context, International Marketing; Technology, Innovation Management, and Business Strategy and Financial Analysis of International Business

Developed considerable knowledge of key concepts of major modules in the field of Finance and Economics. Awarded scholarship for academic excellence

Maths, Statistics, and Economics