Anastasia Euchermann

Angestellt, Director of Product, Design, Research & Analytics, softgarden
Berlin/Hamburg, Deutschland

Fähigkeiten und Kenntnisse

AI in Product Development
Analytical Skills
Concept Development
Art Direction
Board level experience
Confusion Matrix Analysis
A/B Testing
Business Advising
Consumer Behavior
Advisory Boards
Digital Strategy
Cross-functional Team Leadership
Business Analytics
Agile Methodologies
Customer Engagement
Business Reviews
Human Computer Interaction
Data Science Strategy
Business-to-Business (B2B)
Communication
Data Visualization
Illustrator
Data-driven Decision Making
Competitive Analysis
Interaction Design
Design Thinking
Lasso and Regularization Techniques
Mobile Application Design
Digital Innovation
Mobile Design
Leadership
Product Requirements
Mobile Technology
Leadership Development
Product Strategies
E-commerce
Multitasking
Log Loss Interpretation
Product Strategy
People Management
Executive Advisory
Logistic Regression
Product Vision
Positioning (Marketing)
Manufacturing Process Improvement
Executive-level Communication
Prototyping
Predictive Modeling
Market Share
Rapid Prototyping
Pricing Strategy
Experience Design
Sketch App
Product Design
Reforge Artifacts
Software as a Service (SaaS)
External Clients
Product Led Growth
Research
Figma (Software)
Storytelling
Senior Stakeholder Management
User Experience Design (UED)
Strategy
Service Design
Go-to-Market Strategy
User Experience Testing
Strategy to Execution
User Interface Design
Growth Marketing
UI/UX Design
User Interface Prototyping
Hiring
Usability
User-centered Design
Usability Testing
UX Consulting
User Experience
UX Research
User Experience (UX)
Visual Design
Web Design
Wireframing
Business Intelligence
Corporate Governance
Direction
Roadmaps
Architecture
Department Management
Automation
Data Analysis
Platform
Data Transformation
Leadership skills
Business Processes
Entrepreneurship
Start-up
Agile Software Development
Strategic Consulting
Management
Lean Management
API
Business Development
Strategy Development
Scrum
General Management
Strategic management
Portfolio management
Events
Hard skills
Interpersonal skills
Strategic mindset
Online
Innovation Management
Operations
Knowledge
Economics
Globalisation
Outlook
PROGRESS
FOCUS
Recruitment
Cost Control
Operations Management
Business administration
Process Optimization
Human Resources

Werdegang

Berufserfahrung von Anastasia Euchermann

  • Bis heute 10 Monate, seit Nov. 2025

    Member of the Board of Advisors

    HelloAbsent®

    Pro-bono advisory board member. Sparring on GTM readiness, metrics, and scaling decisions, product strategy, positioning, and roadmap priorities.

  • Bis heute 3 Jahre und 7 Monate, seit Feb. 2023

    Director of Product, Design, Research & Analytics

    softgarden

    Led PM, Design, Research and Analytics for a 1,600+ customer HR Tech SaaS platform, part of Grupa Pracuj. Owned a €1.8M product budget with impact on €26M ARR, reporting to the CEO and presenting strategy to the group board. Drove pricing transformation, PLG launch and AI product innovation. Scaled the product organization from 4 to 18 FTEs, built analytics and AARRR foundations, and established product operations as a strategic capability.

  • 2 Jahre und 10 Monate, Mai 2020 - Feb. 2023

    Head of Product Design & Research

    Zenjob

    Led product design and research during Zenjob’s high-growth phase from €27M Series C to $50M Series D. Supported the shift beyond the student pool by launching an open marketplace, contributing to 12% YoY revenue growth. Redesigned the B2B booking flow, making hiring 20% faster and increasing successful placements by 15%. Built and led an 11-person design and research team, implemented a design system across 6 squads, and established continuous discovery practices.

  • 15 Jahre und 2 Monate, 2005 - Feb. 2020

    Senior Product & Strategy Consultant

    Self Employed

    Product design and strategy consulting for 20+ companies across marketplaces, B2B SaaS, and e-commerce. Key Engagements: - Zalando Built MVP for merchant platform (now Zalando Partner Program) - designed seller onboarding, inventory management, and fulfillment systems that enabled Zalando's shift to marketplace model serving thousands of merchants. - Applicaster (B2B SaaS) - Designed white-label streaming platform for MTV, Fox Sports, and leading broadcasters - Audatex (Enterprise InsurTech) - Led UX fo

  • 1 Jahr und 3 Monate, März 2018 - Mai 2019

    Product Strategy - Marketplace Platform MVP

    Zalando Partner

    Built the MVP for Zalando's merchant platform (now Zalando Partner Program), enabling strategic shift to marketplace model. 0-to-1 Product Development: - Designed foundational seller onboarding, inventory management, and fulfillment systems from concept to launch - Created scalable UX patterns now supporting thousands of third-party sellers across 25 European markets - Established design principles for B2B2C marketplace balancing merchant tools with consumer experience - Platform now represents core revenu

Ausbildung von Anastasia Euchermann

  • 2 Monate, März 2025 - Apr. 2025

    Certificate

    Harvard Business School Online

    Data Science for Business is an online course that focuses on data-driven frameworks for decision-making and includes developing insights from visualizations, identifying data mistakes or missing components, and speaking the language of data science across themes such as forecasting, linear regress

  • 2019 - 2019

    Spanish

    Universidad Nacional Autónoma de México

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