R. Tugay Kahraman

Led App Store Optimization and paid user acquisition for client apps across Apple Search Ads, Meta Ads, and other paid channels. Built keyword strategies, optimized App Store product pages, and ran Search Ads campaigns that took client apps from unranked to top positions in their categories and significantly scaled paid subscriptions. Handled end-to-end MMP setup and attribution work with AppsFlyer and Adjust, including SKAN conversion value configuration, postback mapping, and SDK integrations.