Racha Lam

In charge of 11 Brands/ Development of brand architecture/ Strategy & Marketing plan/ 5-year business plan/ Full P&L & budget accountability/ Creation and establishment of Delivery, Catering, Franchise platform, New Market entries / Multi-market, multi brand team/ Developed & launched company corporate website & SM platforms/ Developing brand SM marketing / Content management, SEO practices, developing sales awareness/ NPD across all brands/ Head of operations 2017 – Interim/ Board communication & strategy

Business plan owner/Developing brand strategy through financial & commercial analysis/ Develop the marketing & category strategy across MENA/ SM programs/ Host Brand Relationship/ Developed & launched offline & online campaigns/ Initiated and led the first research brief/ Development of the loyalty program card for Starbucks/ Managing the integration of Teavana in the 400 MENA Starbucks stores/ Managing third-party partner agencies/ Development and implementation of B2C and B2B programs

Brand strategies in line with corporate objectives/In charge of the launch of several brands/Prepared the annual brand plans/ Managed brand communication & agencies/Brand merchandising and promotional strategies/Brands communication/Designed & implementation of all Brands related research/Developed & launched major campaigns nationwide across 40,000 outlets/Planned and implemented activities to maximize brand awareness/Designed & implementation of the consumer engagement platform ( events/POS event/HoReCa)

Channel management of several important brands (Nescafé, Nesquik, Gloria) Optimized sales methodologies and mechanics Supplier interface, stock management, delivery follow-up Implemented of recruitment plan for distributors and agencies Recruited and trained the sales force

Responsible for major global brands in the fast growing Algerian market (Marlboro, Parliament and L&M)/Understanding of local consumer profiles by participating in the annual market research sessions conducted by AC Nielsen/Implemented activities to maximize brand awareness/Developed and proposed a consumer engagement platform to increase consumer awareness and demand/Deployed consumer engagement activities at Points-of-Sale/Analyzed the efficiency and cost effectiveness of all marketing activities

Based on the questionnaire, deployed training program for the sales force in over 50 cities to improve service levels and ensure executives offered consumers packages tailored to their needs Surveyed the market and conducted consumer follow-up research to evaluate the level of service of the sales force on the South-West of France Developed the Mystery Shopper strategy and program Elaborated status reports and provided recommendations on how to improve service levels

- Social Media Strategy - Social Media for Businesses - Google AdvWords

Marketing Management Communication Accounting

Management Finance Marketing