
Konstantin Kobyzev
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Konstantin Kobyzev
- Bis heute 14 Jahre und 5 Monate, seit Jan. 2011
Looking for new opportunities
Sabbatical, Germany
Looking for professional opportunities in Germany due to family reasons
- 11 Monate, März 2010 - Jan. 2011
Director Brand Marketing
B.A.T. Russia
Responsible for Brand portfolio at BAT Russia ($1 Bln). Reporting to Marketing and Sales Director. 30 reports. Amended Brand portfolio strategy from “premium only” to more balanced “premium” / “VFM” approach. Prepared new Brand architecture in VFM, amended VFM pricing. Prepared respective launches. Amended go to market strategy towards “fewer bigger" initiatives. During my assignment market share grew from 19,7% to 20,8% breaking 1 year negative share trend.
- 1 Jahr und 3 Monate, Nov. 2008 - Jan. 2010
Marketing Director
Dirol Cadbury
Full Marketing responsibility. Reporting to GM. 5 Product Categories. 32 reports. Portfolio and Brand strategy, Brand positioning, pricing, profit. Crisis environment. Brought Gum market share from 22,0% before my assignment to 24,2% by end of assignment; increased Chocolate Bars sales and profit by +25%, brought Chocolate Bars market share from 4,5% to 6,5% - all time high for the Company; Developed "anticrisis" chocolate Brand, improved total Chocolate category business (sales, profit)
- 8 Monate, Apr. 2008 - Nov. 2008
Marketing Director
Pepsi Bottling Group
Responsible for Carbonated Soft Drinks Category in Russia (50% of Company’s business) including Pepsi Brand. Reporting to VP Marketing. 2 direct reports.
- 2 Jahre und 7 Monate, Sep. 2005 - März 2008
Self-employed
Independent Consulting
- 2 Jahre und 3 Monate, März 2003 - Mai 2005
Marketing Director Eastern Europe
American Standerd Bath and Kitchen Europe, Belgium
Full Marketing responsibility for Eastern Europe (8 countries) including product offer, regional marketing strategy, marketing team development in EE countries. 3 product Categories, 2 Brands. Reporting to Business leader EE and to VP Marketing Europe(dotted). 4 direct, 3 dotted line reports. During my assignment the Company’s sales and profit in CEE grew by +20%.
- 3 Jahre und 8 Monate, Aug. 1999 - März 2003
Senior Brand Manager P&G CEEMEA
Procter and Gamble, Belgium
Responsible for 60% total CEEMEA detergents business. Reporting to Marketing Director. 2 direct reports. 2 Brands. 9 sub-regions, Multifunctional team (R&D, Finance, Production, Logistics). Developed the 1st regional business model for P&G “value” Brand (product performance, pricing, profit structure, Brand concept / architecture), executed respective launches / fine-tuning across CEEMEA, ensured markets alignment. By end of my assignment business grew +30% for "value" and +15% for "mid" tier.
- 3 Jahre und 6 Monate, März 1996 - Aug. 1999
Brand Manager Fabric and Home Care P&G Russia
Procter and Gamble, Russia
Responsible for 70% of Home Care and 50% of Fabric Care business in Russia. 3 Brands. 2 direct reports. Brand P&L. Reporting to Marketing Director. Launched Dish Washing Liquid category in Russia (from scratch, including full launch qualification), made it 35% volume and 50% value share Brand one year from launch, blocked competitive entry. Turned-around declining household Brand, brought it back to growth and profit. Incorporated local Laundry Brand into P&G brand portfolio, grew its sales 400%.
- 3 Jahre und 1 Monat, März 1993 - März 1996
Business Development Manager, Russia & CIS
Heareus Electro-Nite Int. N.V.
Responsible for selling industrial equipment to Russian & CIS still mills. Reporting to Business Development Manager EE dotted to VP Marketing (in Belgium). Established long-term sustainable business in contrast to opportunistic shipments before my assignment.
Ausbildung von Konstantin Kobyzev
- 1991 - 1992
MBA
Vlerick Leuven-Gent Management School
Management
- 1982 - 1987
Engineering
Chelyabinsk Agro-Engineering University
Sprachen
Englisch
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Russisch
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Deutsch
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