Sarra Dadoul

Non Executive Director & Vice Chair, Clean Beauty & Luxury . Alûstre (luxury makeup, fragrances, accessories), Copenhagen since October 2022 . Sweet Skin Clinic (skin campus and longevity ecosystem), Zurich since March 2022 . Skyn Iceland (clean Nordic well-aging beauty), New York January 2021 – June 2022 (raised funds, acquired by Impala) Mentor in Residence, Business of Beauty & Fragrance . SCAD, Savannah College of Art & Design, 2022 Advisor to CEOs in Luxury Goods & Services, Beauty, Wellness, Fashion

Investing for a better life, AEVIS focuses on 2 pillars, Michel Reybier Hospitality & Swiss Medical Network - Revitalize a dormant asset around a new vision, innovation strategy, economic model - Conduct 360 audit with a commercial and financial focus to accelerate the Nescens ecosystem (longevity clinic, spas, skincare) internationally - Lead organizational transformation and change management - Turnaround the business from micro-niche to niche

High tech luxury skincare founded by a Nobel Prize riding the wave of disruption through stellar innovation, clean beauty, sustainability, targeting affluent self-optimizers. Building a future-proof organization and luxury brand. Context of acceleration: strategic planning, brand awareness, digital-first marketing, D2C, 360, CRM, influence, PR, events, collaborations, global expansion, business intelligence. Guiding the Board with global and regional teams based in Zurich, London, NY, LA, Dubai, Hong Kong.

La Prairie Luxury House elevates Science to Art in High-end Swiss Luxury Anti-Aging Skincare, Face Makeup and Spa. Applied the hard luxury model to luxury skincare infusing the codes of high jewelry. Led end-to-end brand management from ideation to in-market luxury execution. Oversaw 3 clusters involving global teams and the regional Business Development Directors community. Led global and regional teams >40.

Supported the CEO for Clarins Group France on the Clarins brand across wholesale, free-standing stores & spas, e-commerce.

Global Brand Management Estée Lauder

Built and launched AERIN globally, online and offline, across color cosmetics, fragrance, skin and body care, accessories and lifestyle to the fastest-growing brand and luxury flagship at The Estée Lauder Companies, as well as a newly incubated profitable venture. Achievements: Aerin makeup, fragrance collections, rose spa and beach rose beauty, and accessories delivered €16M in net sales in 550 doors and above +50% growth year-on-year.

- Transformed fragrance category to restore momentum, drive +12% top-line growth and +5pts profitability (business turnaround) to reach €1.8 Billion in net sales. - Identified new business models for multi-category beauty brands, licensed designer brands and artisanal collections also leading to the acquisition of luxury niches. - Imagined luxury brand strategies and implemented bespoke consumer experience omnichannel (free standing stores, department stores, perfumery chains, e-commerce).

- Managed Fragrance and Beauty for Chloé from €28 to 150M (Chloé signature roll out, Love Chloé, L'Eau de Chloé, Eau de Fleurs, Crème de la Rose skincare) and Jil Sander from €70 to 120M (Style, Jil, Jil Sander Man, Scent 79, Sun care, makeup). - Artistic collaboration with Jil Sander and Raf Simons. - Led brand strategy, product development, olfactive design, image, communication, media, digital/social, e-commerce sites, merchandising. - Key markets: EMEA, US, Japan, Travel Retail.

- Modernized the Boucheron fragrance portfolio at Gucci Group developing sales from €100 to 185M. - Translated the High Jewelry/Watchmaking DNA into luxury fragrance objects and across select consumer touch points collaborating with Tom Ford, Solange Azagury-Partridge. - Supported EMEA distributor markets, French and US affiliates. - Led product development, olfactive design, image, consumer insight, PR, media, merchandising, trade marketing. - Key markets: France, Italy, US, Middle East.

> Senior Category Manager Skincare & Bodycare, EMEA > Product Manager Haircolor & Haircare Innovation, Worldwide > Junior Product Manager Detergents & Fabric Softeners, Germany & Switzerland