Sarra Dadoul

Several Board mandates across multiple industries: . Jean Boulle Group, Luxembourg, since Dec 2024 . Sun King Diamonds, Luxembourg, since Dec 2024 . Alûstre, Copenhagen, Denmark, Oct 2022 - Aug 2025 (integrated into Jean Boulle Group) . Sweet Skin Clinic, Zug, Switzerland, Mar 2022 - Dec 2024 . Skyn Iceland, New York, Jan 2021 – June 2022 (raised funds, acquired by Impala)

Investing for a better life, AEVIS focuses on 2 pillars, Michel Reybier Hospitality & Swiss Medical Network - Revitalize a dormant asset around a new vision, innovation strategy, economic model - Conduct 360 audit with a commercial and financial focus to accelerate the Nescens ecosystem (longevity clinic, spas, skincare) internationally - Lead organizational transformation and change management - Turnaround the business from micro-niche to niche

High tech luxury skincare founded by a Nobel Prize riding the wave of disruption through stellar innovation, clean beauty, sustainability, targeting affluent self-optimizers. Building a future-proof organization and luxury brand. Context of acceleration: strategic planning, brand awareness, digital-first marketing, D2C, 360, CRM, influence, PR, events, collaborations, global expansion, business intelligence. Guiding the Board with global and regional teams based in Zurich, London, NY, LA, Dubai, Hong Kong.

. Advisor to CEO in Luxury Goods & Services, Fragrance, Beauty, Wellness, Fashion, High Jewelry, Lifestyle . Advisor for Expert Networks (Guidepoint, Gerson Lehrman Group GLG, Business Connect China, Atheneum, Dialectica)

La Prairie Luxury House elevates Science to Art in High-end Swiss Luxury Anti-Aging Skincare, Face Makeup and Spa. Applied the hard luxury model to luxury skincare infusing the codes of high jewelry. Led end-to-end brand management from ideation to in-market luxury execution. Oversaw 3 clusters involving global teams and the regional Business Development Directors community. Led global and regional teams >40.

Supported the CEO for Clarins Group France on the Clarins brand across wholesale, free-standing stores & spas, e-commerce.

Global Brand Management Estée Lauder

Built and launched AERIN globally, online and offline, across color cosmetics, fragrance, skin and body care, accessories and lifestyle to the fastest-growing brand and luxury flagship at The Estée Lauder Companies, as well as a newly incubated profitable venture. Achievements: Aerin makeup, fragrance collections, rose spa and beach rose beauty, and accessories delivered €16M in net sales in 550 doors and above +50% growth year-on-year.

- Transformed fragrance category to restore momentum, drive +12% top-line growth and +5pts profitability (business turnaround) to reach €1.8 Billion in net sales. - Identified new business models for multi-category beauty brands, licensed designer brands and artisanal collections also leading to the acquisition of luxury niches. - Imagined luxury brand strategies and implemented bespoke consumer experience omnichannel (free standing stores, department stores, perfumery chains, e-commerce).

- Managed Fragrance and Beauty for Chloé from €28 to 150M (Chloé signature roll out, Love Chloé, L'Eau de Chloé, Eau de Fleurs, Crème de la Rose skincare) and Jil Sander from €70 to 120M (Style, Jil, Jil Sander Man, Scent 79, Sun care, makeup). - Artistic collaboration with Jil Sander and Raf Simons. - Led brand strategy, product development, olfactive design, image, communication, media, digital/social, e-commerce sites, merchandising. - Key markets: EMEA, US, Japan, Travel Retail.

- Modernized the Boucheron fragrance portfolio at Gucci Group developing sales from €100 to 185M. - Translated the High Jewelry/Watchmaking DNA into luxury fragrance objects and across select consumer touch points collaborating with Tom Ford, Solange Azagury-Partridge. - Supported EMEA distributor markets, French and US affiliates. - Led product development, olfactive design, image, consumer insight, PR, media, merchandising, trade marketing. - Key markets: France, Italy, US, Middle East.

> Senior Category Manager Skincare & Bodycare, EMEA > Product Manager Haircolor & Haircare Innovation, Worldwide > Junior Product Manager Detergents & Fabric Softeners, Germany & Switzerland