Rachel Wright

- NDA/ Large German multinational (current): Leading a complex Employer Branding / EVP campaign across three workstreams: creative production, internal campaign rollout, and stakeholder enablement. Operating language: German. - Evidentic GmbH: Partnered with the CEO as interim strategic advisor to diagnose organisational challenges and design a complete people framework, including Target Operating Model, Job Levels, and Compensation Structure. - PowerUs: Strengthened feedback culture and psychological sa

- Created strategic clarity and alignment across a 3,000-person global organization by developing and delivering a company-wide internal communications plan for People & Organization topics, grounded in leadership priorities and employee insights. - Improved HR service quality and reduced operational load by redesigning and launching the Global Benefits Hub (SharePoint), achieving 1,000+ views in the first months through close collaboration with Corporate Communications, IT, Compensation & Benefits, and Pe

- Stabilized business operations during a leadership transition by stepping in as Interim CEO, owning liquidity management, bookkeeping, payroll, and external service provider relationships.

- Professionalized recruiting and reduced leadership workload by designing and implementing SkaleUp’s first end-to-end hiring process, relieving the CEO of 10–15 hours per week and improving hiring quality across the organization. -Defined and embedded company values to shift team behavior and performance by leading a company-wide values process and integrating values into hiring, onboarding, and the code of conduct.

- Enabled 70% of employees to understand the connection between company strategy and values by delivering a company-wide internal communications campaign that contributed directly to the achievement of a strategic OKR. - Achieved 90%+ adoption of performance cycle communications by leading internal communications for the 2017 and 2018 performance cycles, using A/B-tested messaging and channel strategies, creating leader enablement materials, and aligning closely with the Works Council. - Strengthened new

- Strengthened Zalando’s employer brand for Tech and Logistics audiences by leading employer branding projects from concept to execution, ensuring consistent narrative across roles, locations, and hiring needs.

- Led pan-European communications campaigns as the primary client contact for the European Commission (DG NEAR), owning account management, strategic coordination, and end-to-end delivery. - Secured the extension of a major EU awareness campaign by writing and leading a successful pitch, shaping campaign strategy, messaging, and narrative to influence public perception of EU enlargement policy. - Delivered reputation-sensitive, EU-wide communications by adapting messaging across markets, languages, and cu