Rafael Ricardo Meliande Soares

• Managed content creation and schedule planning to posts on Facebook and Instagram. • Led innovative mobile application project, in partnership with the IT department and sales department, in order to apply discounts in the physical store through the mobile APP usability. • Analyzed and reported on social media KPI’s such as reach, impressions, number of followers, and tone of voice. • Developed marketing and media proposals for clients, and sales and relationship management teams.

• 3 months experience as a sales assistant at Lojas Americana's store, observing and learning about the company's most important activities and operations. • 3 months experience as assistant at Lojas Americana's distribution center, observing and learning about the company's most important activities and operations. • 6 months supporting the New Projects and Innovation department supporting all the activities related to social media.

• Managed the brand and content creation for 3 TV channels and websites: Multishow, OFF and Bis. • Analyzed and reported on media and marketing data for each project including reach, impressions, tone of voice, and earned and shared media. • Developed brand messaging strategy for major sponsors of live TV shows and awards ceremonies: Rock in Rio 2013, Prêmio Multishow 2013 and Prêmio Multishow 2014 (Brazilian Music Award).

• Coordinated content development process and social media post scheduling in partnership with professors. • Responsible for best SEO (Search Engine Optimization) practices and data analyses: reach, impression, earned and shared media and tone of voice. • Content manager and strategist for Social Media (Facebook, Twitter and Youtube): developed relevant content for students preparing for Brazilian National University Exam (ENEM).

Coursework: Web Analytic and Datamining, Web Marketing and Digital Advertising, Media Planning and Brand Management, Marketing Plan, Sponsorship and Fundraising, WEB Design, Corporate Social Responsibility, and Business English.