Rafael Rodrigues Montes

Develop and implement strategies for maximizing market share with customers; Responsible for sales revenue and design win targets with designated accounts; Maintain relationship with high level management and key decision makers at OEMs; Prepare strategic negotiation proposals and account management; Identify customer needs and define the best strategy to achieve the sales goals; Track market trends, competition and potential business in lighting; Definition of portfolio strategy for the region;

Monitor Key Performance Indicator (KPI) for the PMM Division in the region; Definition of total addressable market (TAM) for the company; Create go to market strategy with distributors; Train distribution sales team; Development of technical and commercial presentations; Define strategy for maximizing sales, market shares and margins (profitability); Account Management for assigned customer; Establishment of quarterly business review with distributors;

Development of business strategies and opportunity pipeline with suppliers; Planning and implementation of promotions and marketing campaigns; Ensure Quarterly Business Reviews (QBR) are conducted with key suppliers; Management of field application engineer team; Designed incentive plans and training programs for the commercial team; Coordinated customers training sessions on new technologies and market trends;

ropose technical and commercial solutions with internal/external partners; Provide technical support for the customers; Manage customer relationship and develop business with existing and prospect accounts; Contact customers with personal visits, e-mails, phone call and joint visits; Develop account strategy and execute business plan; Achieve design win goals (DWINs) through collaboration with sales team; Understand customer requirements and match with the best solution;