Michael Bailly

Project Planning and Development of High-Tech Composites Components and Production for Global Tier 1 Companies in Aerospace, Automotive and Industrial applications.

• In charge of strategic global expansion. • Developed / managed strategic business partnerships and international key accounts across EMEA. • International project management, from conceptualization to technical support, to satisfy all customer needs. • Set up and management of a German subsidiary in Munich to support for the DACH region. • Regional marketing and communication: local planning and execution.

Responsibility for the European product strategy, product planning and development, regulatory compliance. Responsibility for European communication on Products Propositions and Marketing issues. Responsibility for European Launches, ‘Go to Market’ and EOL activities. Shared responsibility for European P&L, PSI, Pricing, Financial and Marketing Budgets. Leadership of an International Product Management, Marcom and PR team. Led a strategic product roadmap revamp, developing 6 new display lines.

Development and Management of strategic business alliances and partnerships across Europe. In charge of Strategic Corporate Projects requiring Pan-European management and coordination. Technical and Marketing Advisory role to the B2B Display Product Development function in Korea with regular strategic marketing planning meetings in Global HQ in Korea. Samsung Press Spokesman for major European Industry Trade Shows (BBC trained).

Marketing management for Eastern + Southern Europe, CIS, Middle East and Africa (38 active markets). Product Planning and Management of all 'Go to Market' and Marcom activities across EEMEA, in coordination with the regional sales management functions. Business development of new emerging markets, local brand promotion, management of local press. Development and management of strategic relationships with local Opinion Leaders, Press and Industry Specialists.

Comprehensive sales and marketing responsibility for export. Managed and expanded an EU wide network of national and regional distributors across the EU. Carried through the development of new productsto satisfy the export demand demand. Acquired high profile international reference projects + tender business. Personally supervised major reference installations and customer hand overs of critical installations

Contact + acquire a clientele of Medical Devices Manufacturers in North-West USA. Advise the Regulatory Affair+Export Managers of target companies (in Maryland Pennsylvania/New Jersey/Michigan) about the new EU regulatory requirements coming into force in 1997. Review the customer’s ‘Quality Assurance System’ as preamble to a CE marking dossier submission. Helped the company prepare a ‘Product Design Dossier’ for submission to a Competent Authority. The business ran into cash flow problems after one year.

Management of a HM Government programme for an active export consultancy support aimed at helping North West British SME’s exporting their production. Audit of DTI identified SME export candidates. Identifications of the company’s SWOT. Definition of an export strategy fitting the set export objectives. Approach and accompaniment of company directors to meet foreign prospects. Counselling on International Payment+delivery terms, currency and legal risk coverage.

Management of a regional distribution network of specialist dealers in North and South East France. Monthly negotiations with partners re. sales objectives, as well as sell in + sell out actions to achieve personal regional targets (weekly regional reporting every Monday in Paris to a sales director). Active involvement in local promotional activities (exhibitions, national roads shows, live demos).

private business school from the Marseilles Chamber of Commerce - France Subject: ‘International Business Management’. Diploma: equivalence BTS Commerce International

Institut Superieur des Ventes - Paris (Villejuif) - France = private sales school Subject: Etudes Technico Commerciales Diploma: ‘Certificat de Compétences’ in Sales Management

Enseignement Technique Secondaire - Mulhouse - France. Subject: Mechanical Engineering Diploma: ‘Brevet d’Enseignement Supérieur en Mécanique Générale’