Rajiv Jadhav

o Digital media planning, buying, implementation, strategy, publisher negotiation/partnership and project management/activation (social, mobile, search) o Championing strategic associations with publishers, vendors & telecom companies o Business Development (P&L), Brand Positioning/PR, Asset creation for long term valuation and monetization

o Setting up the digital department by building a team, defining pricing, creating infrastructure for project fulfillment o Supporting Sales and Account Management with Digital Services – Media Planning, Social Media, Web/Mobile Development

o P&L: Grew Unilever digital spends from USD $2.4M TO USD $5.8M. o Account Management: Managed Oral/skin/hair/personal/home care, appliances, beverages, foods, corporate programs o Negotiation: Achieved 50-75% deflation across key publishers/ad networks & 25% deflation with Yahoo o Knowledge Management: Championed Media (web/mobile) Innovation, Case study creation, Awards’ participation, mentoring account planners, Region Review Reporting/presentation and cascading among client/agency teams.

o Strategic Partnerships: Worked with CEOs to help them achieve their business objectives by offering digital solutions. o P&L: Top line revenue achieved – USD $232,558 (Year1 of StartUp Revenue) o Business Development: Scaled up existing business operations nationwide (North, South & West India) o Corporate: Championed recruitment, training, induction, vendor alliances and employee retention.

o Product Development: Championed product conception, design, development and phased rollout; including front-end UI and back-end technology platforms o Business Planning: Envisioned/identified viable business opportunities, created business plans and forecasted revenue. o Marketing/Monetization: Managed marketing, promotion activities (mailers, buzz marketing, viral marketing) and monetization across channels (web, alliances, telesales).

Business Management Marketing & Promotion

Management Marketing Ecommerce