Rakhat Aitzhan

• Championed migration and finalization of the Main Website from the development agency that gave 30% in savings. • Conducted competitive analysis to identify 15+ ideas for campaigns that improved conversion rate by 60% in 2 months for the company’s main page • Targeted SEO campaigns that increased monthly organic traffic by 93% for a company’s corporate landing page

• Accomplished management of social media activities, measured by increased engagement and reach of 85%, through brand marketing planning, data analytics, and targeting campaigns. • Designed visually captivating banners for social media, certificates, and other necessary content, improving brand visibility and reach by 200% in Instagram

• Conducted extensive data collection and analysis on subscription-licensing opportunities for IT companies, resulting in actionable insights and recommendations. • Implemented detailed comparison of perpetual and subscription licensing models, enabling informed decision-making and resulting in 30% in savings.

• Researched, analyzed, and compiled data on the political, economic, and cultural landscape of South Africa for Schaeffler's Country Notebook, providing valuable insights and recommendations. • Conducted in-depth research, market, and competitor analyses, showcasing strong analytical skills and attention to detail.