Ralitsa Kirova
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ralitsa Kirova
- Current 4 years and 6 months, since Dec 2021Hilti AG
CXI and Product & Innovation Insight Manager at Hilti HQ
- 3 years and 3 months, Oct 2016 - Dec 2019
Marketing & Sales Career Starter
Hilti Schweiz AG
- 5 months, Feb 2014 - Jun 2014
Business Development Consultant (within University of Lugano)
Yamamay- Iticom S.p.A.
- Committed to the measurement and evaluation of international expansion opportunities. My tasks included consumer knowledge, market segmentation, targeting, pricing and competitive analysis. - Delivered a marketing strategy where I highlighted the main advantages (market growth) and disadvantages (consumer behavior, time to market and logistics) of the expansion.
- 3 years and 4 months, Jun 2010 - Sep 2013
Store Manager
Kris Line Ltd. Retail Company
- Managed a staff of 5 people, focusing on their motivation and performance to provide the highest service quality to the customer. - Established strategic objectives and execution plan in the short and medium term. - Achieved +20% growth in sales, -28% returned products, increased awareness and customer satisfaction.
Ausbildung von Ralitsa Kirova
- 2 years and 10 months, Sep 2012 - Jun 2015
Marketing
Università della Svizzera Italiana, Lugano
Thesis (ongoing): “Destination Asia: a Marketing Framework for Online Travel Agencies”. Main Subjects: Consumer Behavior, Marketing Research, Digital Marketing, Branding and Advertisement, International Marketing, Marketing Strategy, Service Marketing, Decision Making.
- 2006 - 2010
Psychology
St. Cyril and St. Methodius University of Veliko Turnovo
Main focus on consumer behavior, social and ogranizational psychology and cognitive psychology.
Sprachen
English
C1 (Fließend)
Italian
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Russian
A1-A2 (Grundkenntnisse)
Bulgarian
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