Ramanuja Kalyan

Product Lead: Core Identity • Define key metrics to track success or prioritise features • Translate requirements of large data initiatives into smaller actionable items • Champion data literacy within the organization and drive adoption rates • Conduct market assessments, user interviews, and testing • Map out data personas and consumer profiles • Perform A/B testing & Set OKRs and KPIs • Make objective arguments to influence stakeholders • Track usage to identify opportunities for improvement

• First Product Hire in the organization • Driven a solution set across development teams (primarily Business Analysts, Development/Engineering, Operations and Growth teams) through market requirements, product contract, and positioning. • Led a set of cross functional teams by translation of the product strategy into detailed requirements and prototypes to drive the product development goals • Analysed potential partner relationships for the product.

• Led the team of 4, overseeing all aspects of customer acquisition, retention & engagement suites of product across verticals (Retail. Fashion and F&B) • Redefined the B2C loyalty with Omnichannel Loyalty solution. • Developed and executed customer referral program, leading to 50% increase in referral business and $2M of incremental revenue • Led CLMA (Customer Life Cycle Management) and LBI( Loyalty Business Intelligence) products