Sushant Kashyap

• Partner with business units, content teams, & product teams to ideate and develop solutions to push PUMA's automation and ML capabilities forward • Partner with other members of the Global Ecom & Retail team to further develop PUMA's analytics infrastructure across its sites, in-store experiences, apps, and other media • Work with operational, technology, and marketing teams in the organization to identify opportunities and stand-up reusable tools/reports for performance analysis and measurement

Key Roles and Responsibilities :- - End to End Project Management - Planning and Strategy - Solution Designing - Business Development - Clients and internal Stakeholder Management - People and Resource Management : Mentoring, Training, Career Planning and Hiring for projects - Organization Initiatives : Setting up internal processes, Insights and Analytics for Leadership team

Project Delivery Roles :- 1. Gaming Clients :- - End to end analytics of game's lifecycle : Onboarding, Engagement, Monetization, Retention, Churn - Game Performance Dashboarding - Personalized marketing - Campaign management - AB Testing 2. Online Jewellers - Marketing Analytics - Campaign Management - Product Recommendation Models - Customer Propensity Models 3. Oil & Gas - Analytics of subsurface data for efficient oil exploration using deep learning - Image Detection - Data processing

Key Projects :- - Image detection models using deep learning across various use cases for a automobile manufacturer - Search Engine Optimization and Bid Optimization for a travel aggregator - Markdown pricing strategies for an online retailer - Campaign management and reporting for a technology giant - AI based solution for identification of UI elements on web apps for software company

Key Projects :- - Inventory and Production planning for a sports apparel manufacturer - Customer Segmentation and Churn Analysis for a retail chain of fine food and gourmet stores - Demand Forecast and Planning for a leading gaming console manufacturer

Key Projects :- - Product Cross-sell Upsell opportunity identification for a big insurance company - Customer Analytics and Reporting for a leading video game publisher - Churn and Propensity Analysis for a first-person shooting game