Ran Chen

Worked in the Apple Marcom team to source third-party content for all Apple Marcom channels (Apple.com, retail stores, resellers etc.) and manage co-promotion partnerships. Supported the iPhone China launch.

- Created a marketing plan to promote BT Retail’s online self-service offerings with the goal of increasing self-service and reducing call centre costs by £7 Million. - Analyzed online traffic data and recommended usability and functionality changes to improve the online customer experience and increase self-service transactions on BT.com. - Defined marketing campaigns to increase customer awareness about self-service; quantified required marketing spending

• Managed the company’s biggest multinational customer in Asia – Nokia Mobile Phones China • Responsible for price negotiations, profitability management, competitive analysis and new business creation. Increased Nokia China’s spend on Philips audio solutions and accessory products. • Led a 12-person cross-functional team (engineering, operations and quality) from two continents to solve a major field return problem and secured projects worth $45 Million.

• Led a consumer research project that resulted in the investment into the company’s first consumer product – a portable speaker. • Drove the product manager and engineers to make significant product improvements based on consumer insights. • Created the product positioning and pricing strategy, generated customer leads and won the first customer. • Implemented the global marketing communications strategy (road shows, trade fairs).

Member of a in-house consultancy at Philips Austria. Carried out projects in market research, competition analysis and distribution strategy.

Marketing, Brand Management and Technology

Finance and Management