Raphael Grethen

Left position because of moving out Launched the German & Spanish markets from scratch. Created and implemented a CRM-based supplier follow-up system. Built long-term supplier relationships through regular calls and tailored support. Developed acquisition channels and PR initiatives (paid & earned).

Built and managed partnerships across 5 European markets (FR, DE, AT, IT, ES). Negotiated with C-level stakeholders to secure long-term collaborations. Designed and implemented data tracking & automation systems with IT & Data teams.Built and managed partnerships across 5 European markets (FR, DE, AT, IT, ES). Negotiated with C-level stakeholders to secure long-term collaborations. Designed and implemented data tracking & automation systems with IT & Data teams.

Drove revenue growth in France across website & marketplaces. Negotiated with comparison sites and affiliates to strengthen partnerships. Managed multi-channel acquisition (Google Ads, affiliation, partnerships).

Managed Google Ads campaigns (FR & DE) with six-figure budgets. Worked closely with Product & Design teams to ensure clarity across DE, EN & FR versions. Oversaw in-product communication to improve user experience and engagement.

Supported the launch of the French open shop, coordinating with Product & IT teams. Collaborated with design & content teams to create and adapt French newsletters. Assisted in local operations, customer service, and online/offline marketing campaigns.

Production of optimized content Development of new SEO partnerships