Ravinder Saroha

Handled multiple projects focused on analytical insights and business strategy using Adobe web analytical tools and strategized key analytical activities such as Dashboard creation, Ad hoc Performance Analysis, Anomaly Detection, Heat map, Cohort Analysis, Page Flow Analysis, Debugging, Retargeting, A/B testing, Multivariate testing and Social Media Advertising and Listening using Salesforce Social Studio and Radian6 and Tableau data visualization

› End-to-end ideation and management of primary business website/pages › Extensively used digital marketing strategies such as SEO, PPC & Social Media Marketing to build awareness › Managed and created various reports, KPIs and drove insights using Google Analytics › Administrated Google for Business account for all users › Implementation of various compliances at product, process & operations level › Mentored 4 people in digital marketing, import and export and quality team

› Designed and programmed the surveys according to specifications of client Kantar Operations › Questionnaire reviewing, data cleaning, validation, tabulation and segmentation › Generated reports using SPSS Dimensions

› Worked onsite with client “Yatra.com”, India’s leading online travel company › Planned and managed all companywide email campaigns on customer acquisition, customer activation & cross-sell › Wrote SQL query to create, extract and update database using SQL Server 2005 › Dashboard, daily, weekly and monthly briefs and presentation using Excel and PowerPoint › Campaign/website performance analysis using Adobe Site Catalyst, A/B Testing and RFM Modelling

› Handled CHS Pharmaceutical project modules such as data, report generation and analytics › Wrote query using SPSS and performed quality checks